When examining your digital footprint, your website is one of the first things potential customers see. They’ll use it to learn more about your business and how you operate, decide if you’re credible, and get in touch with you.
Whether you’re considering revamping your website or are thinking of creating a new one, you must have wondered if you should invest in good web design.
This article highlights key reasons why good web design is essential and what you can get from it.
Benefit 1: Makes an Excellent First Impression
Research has found that people form an opinion about how well a website performs within 50 milliseconds of landing on a page.
First impressions matter. In fact, 75% of consumers judge the credibility of a website based on its overall design. Whether you’re trying to raise brand awareness, promoting a specific marketing campaign, or looking to increase conversions, good web design can make an excellent first impression that will help you meet your goals.
The opinion that visitors have when they visit your website will affect whether or not they continue reading about your services or products, how much trust they place in you, and will help them decide if they want to do business with you.
Benefit 2: Boosts Revenue and Conversions
Good web design is a critical part of an effective online marketing strategy. A good website can help you better engage with your customers, boost sales and conversions, and increase revenue — and that’s just the tip of the iceberg.
Studies show that for every dollar invested in user experience and web design, merchants earn $100 back. A great website design helps you stand out from the competition. It makes it easy for people to find what they’re looking for and easy for them to become paying customers. It’s a sales tool that provides value, builds trust, and increases revenue.
Benefit 3: Improves Search Engine Rankings
Search engine algorithms favor websites that have an easily navigable user interface, which is why it’s important to ensure that your website’s design is easy to use and browse through.
If a website is easy to use, people are more likely to stay on the site and interact with it. This means more click-through links, more time spent on pages, and ultimately, higher search engine rankings.
Pages that show more user interaction are ranked higher by Google. A few examples of aspects that help your page rank higher are high-quality content, websites that are optimized for mobile viewing, high-quality internal and external links, page loading speed, responsiveness, and more. All these are influenced by good web design.
Benefit 4: Establishes a Consistent Brand Identity
When you’re trying to build a brand that people can recognize, you want to make sure that it’s easily recognizable and memorable. A good logo helps, but so does the overall look and feel of your website.
An attractive website that’s easy to navigate and intuitive to use is better at establishing a consistent brand identity than an unattractive one that’s hard to navigate and difficult to use.
If you have a site that’s designed to appeal to its target audience, visitors are more likely to return again — that means more sales for you!
The Bottom Line: Good Web Design Is Not an Option
Good web design isn’t an option. It’s a necessity. It makes people want to visit your site, linger there, and revisit it. Ultimately, it affects how people see your brand, influences their decision to work with you, and can affect your bottom line.
The next time you think about your online strategy, make good web design a priority. Engaging web design professionals and a solid design can spell the difference between online success and failure.
With over 18 years of experience, eFusion Technology offers beautiful ecommerce website design solutions in Singapore. Engage our services to gain an advantage in your business today!
