Your website’s success will consist of several factors: content, visuals, and maintenance. However, one factor remains to be one of the most important of them all: website speed.
Imagine yourself right now waiting for this page to load, and it’s already taken more than 3 seconds for the content to appear. It’s frustrating, right? That’s what your website can do to its users if you leave speed and performance out of the equation!
Before you design a web page, add speed and performance on the top of your list. Avoid producing a slow-performing website at all costs! Check out these few reasons why website speed is crucial:
3 Reasons Why Website Speed is Important
1. Website Speed Increases Traffic
Website traffic is composed of many factors, including conversion rate, bounce rate, and percentage of purchases. If there’s one thing that can impact all of these, it’s website speed.
A fast-performing website will decrease the chances of visitors from abandoning your page. On the contrary, a slow-performing website will reduce the number of people who visit your page.
The stakes are even higher if more than half of your customers are mobile users. Since Google implemented its mobile-first index in 2018, the search engine prioritises the mobile version of websites. In that case, it’s even more important nowadays to optimise your website speed for mobile-use.
2. It Sets the First Impression
Aside from usability, aesthetics, and content—speed affects your customers’ first impression of your business. Your page can appear visually stunning, but if it takes more than 3 seconds to load, it can leave a poor impression on your customers.
It’s why you should prioritise speed when you design your website. Creating a fast-loading website can leave a positive first impression of your business. After all, your website is a reflection of your reliability and efficiency.
3. People Want Quick Results
It’s not that people are impatient, but rather most of us trust the professionals to give quick results. Time is gold, and for some people, 3 to 5 seconds of waiting is time wasted.
The truth is that 47% of users expect websites to load in less than 2 seconds. Not to mention, 40% of people will abandon a website if it takes more than 3 seconds to load. Because of this, website speed should be a top priority.
How To Improve Website Speed?
Remember, providing excellent user experience should be the goal. That’s why it’s crucial to improve your website’s speed and performance. Fortunately, there are many ways you can improve website speed, including:
- Optimise images and videos – These two consume a huge chunk of data, which affects website performance. Optimise your site’s images and videos to significantly improve website speed.
- Reduce plugins – Turn off any unnecessary plugin.
- Identify 404 errors – Not only are broken links useless, but they can also slow down your website.
- Clean the database – Saved drafts and deactivated plugins can create a messy database. You can clean it up to avoid cluttering.
Speed is a deciding factor that can make or break your website. Create a fast-loading website so you can leave an excellent long-lasting impression on your customers.
While speed is a crucial part of designing your website, it isn’t everything. Consider other essential factors of website design as well! If you’re looking for the best website design company in Singapore, visit our page to see how we can help you create a fast-performing website.