Name: eFusion Technology Pte Ltd
Rating: 5

Question 1

What is SSL and should I have it on my website?

Accepted Answer

What is SSL and should I have it on my website?
SSL stands for Secure Sockets Layer, SSL creates an encrypted link between a web server and a browser. It prevents customer information from being stolen. Credit card or banking numbers, name, address and other personal information will remain secure.

Whenever you need to gather personal (Contact form, login form), sensitive information an SSL certificate is a must.

Question 2

How do I know if my hosting space is full?

Accepted Answer

You should able to view your web disk space once you logged in to CPanel, To have a detailed breakdown on which folder used the most space, you can go to Disk usage / Disk space usage.

Your email and website might not work properly if your web disk is full. If you think you need to increase the web disk space. you should contact your hosting company.

Question 3

Access email account through desktop or mobile

Accepted Answer

To receive email from your laptop or mobile devices. Go to Mail, on your email account, click configure email client and follow the instruction stated on the page.

Question 4

How to change themes in WordPress?

Accepted Answer

Themes can be different in terms of overall design and layout. To change theme, you need to log in to the WordPress administrator page, Hover on Appearance, click on Themes at the sidebar menu. In the Themes page, that is where you can change your theme. To change a theme, select the theme you want, then click on Activate and wait a few seconds to apply the changes. To enjoy your theme, just refresh your browser and the magic happens.

Question 5

How to create a Main Menu in WordPress?

Accepted Answer

Before you create a Main Menu, log in to WordPress administrator page. After that, browse the sidebar menu, you should see Appearance. Hover on it and click on the Menu. You will be directed to Menus page. You can create menu there. Click on create a menu, type in Menu Name and click Create Menu. After you created the menu, what you need to do next is to add the menu item. It can be Pages, Posts , Map Locations, Custom Links(can be linked to external web page) and Categories. After you added the menu item, select the Top Navigation Menu as Display Location for the Main Menu. Lastly, click Save Menu. to see the Main Menu you created, refresh the browser and you will see it in the header.

Question 6

How to create a WordPress page?

Accepted Answer

Nearly similar to Post, but Page are generally reserved for static content or information. For example, you can create About Meor Contact Us using Page. To add/create a new page, log in to the administrator page. After that Hover on Page, click on Add New. You will be taken to Add New Page page. Enter the title of the page, you can use any name but short and sweet is strongly suggested 🙂 Then you can insert your page content using page builder or normal WISIWYG editor. Page builder is easier to build a design layout comparing to WYSIWYG editor. Same with post, you can also set the Status and Date and time before you publish the post. when all things are done, click Publish.

Question 7

How to write product descriptions?

Accepted Answer

Bad copywriting:
Long sleeves pullover dress. Loose fitting, contrasting split solid colors with intercepting center design.

This is just literally describing your product.

Good copywriting:
Subtle yet statement, simply pair this with skinny crop pants for an elevated evening look or wear it with an equally striking bottom for a stand-out look. Complete the look with sleek hair and minimal accessories and you’re good to go!

This makes it more enticing and makes them want it.

Question 8

What is the difference between building my own eCommerce website vs selling on lazada /qoo10?

Accepted Answer

It is a simple concept which already has an answer in the physical retailing world.

Selling on those marketplace platform is the same as selling your products as consignment in a departmental store.

you cannot reach the customers directly on your own.
you do not know much about their preferences, taste, age group, buying patterns, commonly bought together items and etc. They are NOT your customers actually.
you cannot create a strong brand and image
you will have to pay a huge commission or listing fee to the platform. Just like the departmental store will take a big cut
it will be hard to manage if you are selling hundreds or thousands of products
you cannot create your own promotions as and when you like it

Question 9

How do i make people use the promo / voucher code?

Accepted Answer

This is a common problem. Even if there is a voucher code with huge discount, people don’t really believe that it is a real deal. Here are something that you can do to your voucher code.

Set a short validity date. Create the urgency to use it ASAP
Print it a paper or design your email voucher code professionally
Make it looks exclusive. Instead of “xmaspromo”, try “xmas4fans2018”
Make your promo code less restrictive so that customers can pass it to their friends to “abuse” it

Question 10

What is a Mega Menu?

Accepted Answer

A mega menu is a beefed-up, advanced version of a drop down menu list. Instead of a list of text, it is a large panel which supports multiple columns of content. Besides text links, images, videos and other dynamic elements can be included. For example, an online store’s mega-menu panel can have a column that is set to automatically display the latest products added in the system.

Question 11

What is a Call-to-action (CTA) and what is its purpose?

Accepted Answer

A Call-to-Action, often abbreviated as “CTA” is a button, banner or other graphic element that catches the user’s attention and entices them to take action using imperative words.

For example, a “Buy now!” button looks clickable and is brightly colored to stand out from the rest of the website. It instructs the user to take the action of purchasing the product.

Call-to-Actions are an important part of marketing as it is designed to show consumers how to take the next step and it also creates a sense of urgency. Successful CTAs provide good, compelling reasons for the customer to proceed with the purchase promptly rather than wait and consider.

Question 12

What is a design mockup and why do we need it?

Accepted Answer

A design mockup is usually an image or non-functioning preview of the design for a website.

Designers use mockups to propose to you what your final website would look like before a developers start to code it. Mockups are useful in ironing out the desired look and feel of the website fairly quickly with the designer while saving time and money.

This is because changing a design mockup is relatively fast and easy. On the other hand, changing a fully built website is far more complex, time-consuming and risks introducing bugs or errors.

CMS / Corporate