Sinpopo Brand is an ode to Katong and its heritage. Since the 1950’s, Katong was well-known for its unique Peranakan culture and cuisine. With a plethora of Western styled cafes and restaurants, large shopping malls and condominiums, Katong’s heritage and its heritage businesses are being crowded out. They run a full-fledged kitchen and cook their dishes in the traditional way. They spruce up the old traditional recipes to keep them relevant.