Purely Fresh has been around since 1998, providing fresh vegetables to their customers through their online grocery store and delivery services. Since then, they grew their business, selling higher quality and wider range of food items like fruits, seafood, meat, rice and more.
With the Efusion Technology team’s experience, we advised Purely Fresh in page structure and design as they update their website to fit their new logo and branding.
- The team worked closely with Purely Fresh to conceptualise and design a modern website that establish their new branding. With vibrant colours and enticing images of groceries, the overall aesthetics reflect a new fresh look to welcome new and old customers visiting the website.
- We planned the structure of the site to focus on product sales. By increasing the visibility of the full range of products, customers would be able to browse more products and easily add products to cart as they scroll through the product listing page.
- With a more updated ecommerce system, more options could be applied to the products, allowing customers to customize their purchases like buying fish whole, chopped or fillet.
- To establish the brand’s long history and build customers’ trust, media presences and testimonials were shown on the homepage.