Web Designer of Echo Of Nature - Efusion Technology eCommerce Portfolio
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By December 2, 2016 October 7th, 2021 Case Studies, eCommerce

Echo Of Nature

Echo Of Nature is a Singapore online fashion store specialising in women’s clothing. Echo Of Nature uses natural fabrics that complement professional cuts in Echo’s works of art, bringing both comfort and style to our customers.

Case Study

Echo of Nature was founded by a team of creative idealists in 2004. Today, the renowned fashion chain has retail presence in Singapore’s uptown and suburban malls. A high fashion yet contemporary and timeless female apparel brand, Echo’s bespoke cuts and exquisite in-house designs are tailored for Asian women from all walks of life.

With more consumers shopping online, Echo of Nature decided to revamp their website to an ecommerce website and expand their business online. Efusion Technology worked closely with Echo of Nature to design and develop an ecommerce website that meets their requirements of:

  1. Showing available colours for their apparels on the product listing page. When viewing the products, clicking on the different colours shows the apparel in the chosen colour for easy comparison.
  2. To increase customer retention rate and market to returning buying customers, the Efusion Technology team implemented a remarketing email module for Echo to encourage users with abandoned carts to complete their shopping experience with additional discounts.
  3. To increase sales, gift cards are introduced for customers to order and use at Echo of Nature.
  4. Multi-location map integration to show the location and opening hours of Echo’s outlets
  5. The website has been implemented to be mobile responsive, allowing consumers to comfortably browse the website on their mobile devices.