Why Does a Business Even Need a Website?
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Why Does a Business Even Need a Website?

18 Apr 2023

A website is an essential tool for any business, regardless of its size or industry.

Here are some reasons why a business needs a website.

1. Online Presence

In today’s digital world, consumers use the internet to research and find businesses. A website provides a way for customers to find your business online, learn about your products or services, and get in touch with you. SEO (Search Engine Optimization) or google search only works when you have a website to begin with.

Below is an example of our long-term client – First Aid Supplies Pte Ltd that was not web savvy when we first built the site. Today, they are ranking at the #1 postion because of the e-commerce website built 6 years ago!

Another top-ranking example from our client – Awfully Chocolate. It has been ranking #1 since the day we commissioned the website 5 years ago.

Isn’t it weird when a potential client cannot find out more about you?

2. Credibility

A professional-looking website can increase the credibility of your business. It shows potential customers that you take your business seriously and that you are willing to invest in your online presence.

Taking an example from SPK Singapore Pte Ltd, a Japanese-owned Singapore business distributing car parts. Not only the revamp done by eFusion improved their online image, it also gave them e-commerce capabilities.

Before vs After Revamp

3. Marketing

A website is a powerful marketing tool. You can use it to showcase your products or services, promote your brand, and share your company’s story. You can also use it to collect leads and build an email list.

a. Showcasing Products or Services

With a website, you have the opportunity to present your products or services to potential customers in a visually appealing manner. Through the use of high-quality images, videos, and descriptive language, you can effectively showcase your offerings and make them more attractive to potential buyers.

b. Brand Promotion

A website is an excellent tool to promote your brand. You can use it to display your logo, brand colors, and brand messaging consistently across all pages. By doing so, you can build brand recognition and trust among your customers.

c. Storytelling

A website can be used to tell the story of your business. You can share information about your company’s history, mission, and values to connect with your customers on a deeper level.

d. Lead Generation

A website can be used to generate leads for your business. You can use forms, call-to-action buttons, and pop-ups to collect contact information from potential customers. This can help you build an email list, which can be used for email marketing campaigns.

e. Search Engine Optimization (SEO)

A website is essential for SEO purposes. By optimizing your website for search engines, you can increase the visibility of your business online. This can help potential customers find your website when they search for relevant keywords.

f. Social Media Integration

A website can be integrated with social media platforms to increase your reach and engagement. You can add social media icons to your website and allow customers to share your content on their social media pages.

4. 24/7 Availability

Unlike a physical store, a website is available 24/7. This means that customers can access information about your business and make purchases at any time, even outside of regular business hours. Would you rather

  1. a potential customer leave your website because they cannot find out anything or,
  2. Leave an inquiry because they feel that your service is a good fit? It can be simply a WhatsApp chat icon or an online form. If you are operating an online store, they can simply place an order at 1 am.

5. Competitive Advantage

Having a website can give your business a competitive advantage. If your competitors do not have a website, you can stand out by providing an online presence and offering convenience to your customers.

In this modern world, judging a business from its website is totally valid. You dress nicely for your presentation and you freshly renovated your showroom but are you doing that for your website?

Which website will you contact?


6. Analytics

A website provides valuable data about your customers, such as their location, interests, and behavior. You can use this data to improve your marketing efforts and better understand your customers’ needs. At eFusion, installing Google Analytics is a default scope.

On top of that, we integrate FREE CRM into your website as well. A CRM system will be able to keep a record of your submitted enquiries and you can use it to manage follow-up reminders. The CRM can also track user journey on your website.


In summary, a website is essential for any business because it provides an online presence, increases credibility, serves as a powerful marketing tool, is available 24/7, gives a competitive advantage, and provides valuable data through analytics.

Having a website is no longer an option for businesses, but a necessity to thrive in today’s digital landscape. Learn how eFusion Technology can help you establish a strong online presence and drive growth. 

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