In today’s digital-driven society, your webpage layout and design are imperative in engaging your target audience and reaching digital success. With such a saturated market where similar brands’ websites are vying for the same attention, ensuring that you create a user-friendly and visually appealing experience is one way to stand out from the competition.
A well-designed website not only ensures that its users are able to browse through seamlessly but also retains their attention. By understanding various elements, such as user experience, design elements, and responsive designs, you are able to enhance the significance and effectiveness of your website.
Without further ado, here are five noteworthy practices that you should ensure in order to design an effective web layout.
1. Optimising page loading speed
Loading speed is a vital requirement of a good web design, especially for eCommerce web design services. 57 per cent of eCommerce shoppers will leave the website if it takes longer than three seconds to load. According to Google, a loading delay of one to three seconds increases the possibility of your target audience bouncing by at least 32 per cent.
2. Consistency in design elements
Ensuring that your web design elements are consistent throughout the website improves the overall user experience. Factors such as having a consistent visual style, typography, and colour scheme help to create a uniform brand identity. This consistency also extends to the position of contact information, navigation menus, and logos across the various pages. A uniform design ensures easy navigation and access to your website.
3. Information hierarchy and intuitive navigation
Having a clear and logical information hierarchy is a vital SEO practice involving the use of appropriate heading tags to improve content structure and readability. This allows not only search engines but also your users to comprehend your web content.
Having an intuitive navigation involving the use of search functionalities, breadcrumbs, and well-organised menus is vital for easy navigation through your web content.
4. Responsive design for mobile devices
Creating a mobile-friendly website is vital to boost your search engine ranking. The top reason why mobile-friendly websites are imperative is that at least 60 per cent of the current online traffic is conducted from mobile devices.
Having a responsive web design guarantees that your website is able to adapt to various devices and resolutions, from mobile phones to tablets and laptops, offering a seamless user experience. You can ensure that your web pages adjust automatically to fit various devices and resolutions by implementing fluid images, flexible grids, and media queries.
5. Understanding user experience (UX)
UX is a fundamental aspect of creating an effective and responsive web design. They are distinctively different. It involves considering your target audience’s behaviours, expectations, and needs. You can derive such information easily through usability testing, surveys, and user research. Incorporating such information into your design helps to create a user-centric and friendly interface, clear call-to-action, and an intuitive navigation process.
As the digital landscape continues to evolve, it will only get more competitive. As such, keeping up-to-date with valuable tips and practices helps you stay ahead of the competition, engaging your target audience and generating digital success.
As the top website design company in Singapore, EFUSION’s team of programmers, developers, and designers are experienced in creating an effective web layout. Our one-stop web solution includes eCommerce web design, payment integration, and CMS website development services.