If you want someone to remember your message--in a presentation, an article, or a report--tell them a story. With the short attention span of modern web users and for aesthetical reasons - having less texts on your frontpage is the way to go.
Read the full article here http://www.fastcompany.com/3035856/hit-the-ground-running/why-were-more-likely-to-remember-content-with-images-and-video-infogr
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