5 reasons why responsive web design is important


responsive web design fits in any screen size of any device, giving the user a great user experience. So whether you’re visiting a responsive website from a mobile device, tablet, or from a desktop computer, you will get the same smooth browsing experience and you don’t have to zoom in or zoom out the web pages to view them properly.

On a responsive site, the size of the web page elements changes automatically according to the screen size to give the user a smooth surfing experience irrespective of the device they are using.

There was a time when responsive design was a very hot and trending topic. But now, it’s no longer a trending topic. But it’s undoubtedly an established design approach adopted by an impressive number of website owners and recommended by technology giants like Google.

Having a responsive web design is extremely important in today’s competitive market.

This article gives you 5 reasons why responsive web design is important.

  1. Better SEO performance

    A responsive web design drastically increases SEO performance as Google likes responsive websites. As responsive websites are easier to use for its visitors, Google gives more value to such sites. This amazing search engine gives importance to whatever is useful and helpful to the website visitors.

    A help page titled ‘Mobile SEO Overview’ from developer.google.com says,

    Responsive design is Google’s recommended design pattern.

    Due to better SEO performance, your responsive website may get a better ranking on Google Search, which will give you more organic traffic.

  2. Great user experience

    The main benefit of a responsive design is that it gives the user a smooth viewing experience. Regardless of what device you’re using, you can use various features of a responsive website without any issues because this kind of website design fits perfectly into any screen.

    So if you need to download something, fill out an online form, or need to do something else from a responsive website, you can do it, without any problems, from any devices such as your mobile phone, tablet devices, and a desktop computer.

    More specifically speaking, a large / small web page and its large / small elements automatically resize according to the screen size so that you don’t have to zoom in, zoom out, or scroll the web page horizontally and that you can use a website almost effortlessly.

    If a large webpage with great width doesn’t get resized automatically on a small screen, it will become harder to view the webpage and the user will get irritated. A responsive web design solves this problem amazingly.

  3. Increased number of mobile visitors

    If your website is easily accessible from mobile phones, the number of mobile visitors will increase significantly, and the total number of visitors to your website will also increase as a giant portion of the Internet users are mobile phone users.





  4. Higher conversion rates

    Better user experience, improved SEO performance, and an increased number of mobile visitors lead to higher conversion rates.

    When a website is easy to use and provides great user experience, the visitors of the site will love to use it and this is why the conversion rates will improve. More subscribers and more sales will be the results of an amazing user experience that a responsive site provides.

    Improved SEO performance gives more organic traffic which increases the conversion rates, and when more mobile users visit your site, more conversions and sales happen.

  5. A responsive design saves you a lot of time and money

    With a responsive site, you don’t have to develop two sites for two devices -- one for mobile and another for desktop. A single site will do the job. So, while working with a responsive design, as you don’t have to build two sites for two devices, a great amount of money and time will be saved.

    Maintaining two sites is comparatively difficult because if you need to make some modification in the code, you have to make changes in two projects. On the other hand, with a responsive site, if you need to change something, you can make the change in one place -- in a single site project, and the changes will reflect on both mobile and desktop.

    So maintaining a single responsive site is easier than maintaining two different site projects, which means a responsive design saves you a lot of efforts while maintaining the site.

Final words

Although responsive design is widely accepted, some big websites such as Facebook have not adopted it. But that doesn’t mean that we should not make our websites responsive.

You and I should definitely consider responsive web design because of its exciting advantages. So if your website is unresponsive, why should you not make it responsive and enjoy the benefits?

If you want us to make your site responsive or build a responsive website, contact us today!

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Why you need white space in your website’s design

White space is also known as “negative space” and it refers to the blank areas or empty space surrounding elements on a page. It doesn’t necessarily need to be white, any type of blank area is applicable.

Some people think of it as a waste of space – why leave it blank when you can fill it in with more content and graphics? It is also common to think of it as “weird gaps”. White space plays an important role in design and here are some key reasons why:


It makes content easy to read and digest.

You may have experienced the following scenario when reading a dense page of text. It is tiring and you lose focus easily. Sometimes you find yourself skipping lines because it is so easy to lose track of what you are reading.

When we read, we scan the overall shape of letters that make up each word. If words are crammed on a page close together, it is difficult to distinguish where each word ends or begins.

By increasing the amount of space between each line of text (line height, or leading), as well as the space between blocks of text (margins), we make it easier for our brains to process the words at a comfortable pace. This makes content more readable and easy to digest, and therefore, more appealing to your audience.



It focuses the user’s attention on key elements

Many people often think that they have to use loud colours, images, or large font sizes to get users’ attention. While that is true to a certain extent, it is equally important to consider the items surrounding your key elements or visuals.

A dirty stain on a colourful patterned shirt might be easily overlooked but even a small smudge on a white shirt becomes an eyesore because of the context. When the shirt is completely white, your eye is not distracted by and therefore it will naturally focus on anything that doesn’t look the same: the smudge.

If you clutter up your website with lots of bright, flashy elements placed closely together all over the place, it is hard to locate anything at all. On the contrary, if you eliminate all unnecessary visual clutter and leave lots of white space around your important sections, you can be sure to that the user’s eye will be drawn to those naturally. You may not even need to use loud colours or large font sizes.


It improves user experience

As humans, we associate items placed closely together as being related in a group, and items placed far apart as being distinct and separate. By carefully manipulating the space between elements, you can make your website more user-friendly.

For example, buttons that are related should be placed closer together so that they are interpreted as being part of a group, and the user will interpret them as having a similar function.

If you place a line of text very close to a photo, they will be perceived as a set and the text will be assumed to be the caption, even without an explicit label.



It creates visual balance and is aesthetically pleasing

Like yin and yang or light and shadow, white space is important in design as a tool to create visual balance, harmony and pleasing aesthetics. White space allows a design to “breathe”. By increasing or decreasing the amount of white space, the designer can achieve different outcomes and effects.


It communicates brand messages

Think of a brand like Apple, or luxury fashion brands. These brands shy away from loud advertisements and gaudy, cluttered visuals. In the case of Apple their website, packaging and products are famous for being extremely minimalist. You probably have seen luxury advertisements which are very stark, containing only a photo and the logo.

White space is a type of element which can be just as important as your brand logo. If a brand uses a lot of white space in their marketing materials, it can communicate elegance, simplicity, cleanliness, modernism, and so much more. It also suggests bold confidence – “We don’t need to shout about how good we are or clutter our website with superfluous frills, our product speaks for itself”.



In conclusion

White space isn’t just empty wasted space which should be filled up. Ultimately, it plays an important role in your website’s design. Instead of only focusing on the content on the page, it is good consider the overall visual picture, and to work with your web designer to find the optimum balance of white space for your design.


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8 factors to look out when choosing a Web Design Company

With more companies competing against each other in the web development world. It has become more difficulty to find a company that suits your needs when creating a website. Here are some points you can look out for when finding a web design company.

  1. Check their office size and location

    To determine their legitimacy. It is good to know where their office location are so you will know your choices does not present any risk of fraud. If you are still in doubt, arrange with the company of your choice to meet up in their office.

    eFusion is located in a centralized location and just out of the CBD zone in the cosy Beach Road. Map here

  2. Determine the company credibility

    Other than checking the company location, it is also good to see if they have awards, recognitions or certifications shown on their websites, since all of these allow you to gauge what level of standard the company have. However, all these rewards can be bought easily. A modern way of checking is via their Facebook / Google reviews. 


  3. Portfolio

    If allowed, ask the company the show their past works. Doing this allow you to see what kind of client have they worked with before and give you an idea of their capabilities, it is also good to look for the small details of the website so you can consider if they are able to meet your standards or exceed it.

    eFusion has a massive portfolio on Ecommerce website and large company corporate website.

  4. Timeline

    Do you need this project be done quickly? Is there a launch date you have in mind? Make sure that the company that you are working with can plan out a reasonable timeline as it will help the website to process smoothly. Also remember to ask if they still need to work on the website or not once it goes live.

  5. Meeting the team

    One of the most important thing is to meet the team, by doing this will let you know if the company you’re working with has their own employee or some quickly assembled freelancers, be careful if the answers isn’t forthcoming. There are also many local web company using offshore resources from Thailand, Philippines, Vietnam etc. You will have a hard time communicating with their offshore designer and developer.

  6. Do they use SEO/SEM

    Any web development company who knows the importance SEO/SEM must have first-hand experience since both methods are important in driving qualified traffic to a website. If you cannot find this web company in Google search, then they are most probably weak in that area.

  7. Being up to date with industry

    With the web development industry always changing rapidly, you will need a company to operate at the same or better efficiency, doing this will keep your business running with up to date idea, doing this will remove any chances of becoming obsolete.

  8. Additional support once live

    To some a website can be considered a living entity, always changing to suit the needs of new technology, user preferences and habits. So you may want to find a company that will support you even after the website have being launched as there may be still technical problems that are not found before that.

    At eFusion, eCommerce websites come with 5 years technical support inclusive.

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20 Web Design Jargon You Should Know

Everything you see when you access the website from the pictures to the text.

Everything that you can’t see that makes the website work, for example how a submission button works.

One of the method to transfer files from computer to computer

Some of the elements that are stored as it would allow the user to access the website faster the next time they access the same website.

“Graphical User Interface.” Image of how the website will look like after it’s being developed fully but there might still be some difference.

stands for user experience when the user uses the system. For example they might have some user interface issues when they use it or they might have a good experience.

The address for a website as entered into the browser. If your server is the land your website is built on and the hosting is its house, the domain is its mailing address.

Content management system allow users with no web programming knowledge to edit things at the website and manage it as well as someone who are good at programming. WordPress for example is a free and open source CMS

Software that contain codes that everyone could access and modify the codes to be their own one.

A Hero image is a large web banner, normally placed at the center of the website. It presents an overview of the website’s most important content

Plugins is a small software that contain a lot of functions. For example there are plugins that could help you duplicate the pages in your website.

Search Engine Optimisation is the process of increasing the ranking of the website in as search results.

An organization that give out domain names under their top level-domain to those who ask. For example, one of the organization is Namecheap.

A method to do project that focuses on the process rather than the final outcome.

Hyper Text Markup Language, the standard language for building websites. HTML is the design of the site, the code that create the site

Cascading Style Sheets is like a way to design and format the presentation of the HTML.

It allows content from other website to be displayed in yours. For example you could embed a YouTube video and allow the user to just watch the videos on your site instead of accessing the official YouTube website.

MySQL is a open source relational database management system that uses structured query language to add and edit the content inside the database.

Design that all the users to have the same experience when browsing through the website no matter what devices they use.

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