You have a beautiful website but still not getting visitors? The problem could be people are just not finding your website because of your poor website ranking.
Search engine optimization(SEO) and web design are two separate but equally important parts of creating a successful website. Web design is responsible for the look and feel of your site, while SEO is responsible for ensuring your site can be found by potential customers.
Web design can help in SEO in many ways. Using clean and effective design principles, you can create a website easy for users to navigate and search engines to index. This will help your website rank higher on search engine results pages, making it more likely that people will find your site.
Here are 5 web design tips to improve your website ranking.
1) Improve your loading page
Most search engines take website loading speed into account when ranking a site. Users are also less likely to continue engaging with a site that takes too long to load, which means a slower loading speed can also indirectly affect your SEO.
Google’s PageSpeed Insights tool can be used to measure a page’s loading time, which has led some to believe that speed is a ranking factor in Google’s search algorithm. This belief is based on the fact that Google tries to provide users with the best possible experience, and faster pages usually offer a better experience.
You can improve site loading speed by optimizing your code, using caching, and reducing the amount of content on your pages.
2) Website accessibility
In recent years, there has been an increased focus on website accessibility as a ranking factor in search engine algorithms. This is because accessible websites are able to provide a better user experience for all users, including those with disabilities.
There are a number of factors that go into making a website accessible, including the use of proper heading tags, alt text for images, and captioning for videos. In addition, websites should be designed to be compatible with screen readers and other assistive technology.
Making your website accessible can not only improve your search engine rankings but also make it easier for everyone to use your site. If you’re not sure where to start, there are plenty of resources available online to help you get started.
3) Search-engine-friendly web navigation
Website navigation is one of the most important elements for SEO. A well-designed navigation system will help search engines index your site more effectively and make it easier for website users to find the information they need. When designing your navigation, use clear, concise labels and logically organize your content.
4) Optimize your website for all devices
Nothing ruins user experience than a website that isn’t mobile-friendly. As more and more people are using mobile devices to access the internet, it’s important to ensure your website is optimized for all devices.
One of the main reasons internet visitors quit a website is its poor design. Smartphones are the primary device used by billions of people to browse the internet.
54.86% of traffic in 2022 came from mobile devices, compared to 42.65% from desktops while 2.49% was from tablets according to sources. Therefore, your website needs to be mobile-responsive and optimized. A high bounce rate will have a negative impact on your search rankings because it raises Google’s suspicions.
5) Design URLs search-engine-friendly
The URL structure of your website can also impact your SEO. Using keyword-rich URLs that are easy to read and understand will help search engines index your site and make it easier for users to find the information they need.
By following these tips, you can improve your website’s ranking in search results and make it more accessible and user-friendly for all visitors.
Websites are an essential tool for businesses in the modern world. A well-designed website can also help you stand out from the competition and make a positive impression on potential customers.
Good website design can make your site more user-friendly, which makes it easier for search engines to crawl and index your content. This can lead to higher search engine rankings and more traffic to your site.
Well-designed websites are also more likely to be shared on social media, which can help you attract even more visitors.
So if you want better SEO results, invest in website design.
Here at eFusion Technology, we have over 18 years of experience in website design and development. Talk to our experts today so we could help you in making your website an excellent one.
