What's New?
- Synced the online store with the Star Living SAP ERP system, allowing customers to see real-time product stock availability at different physical outlets and the next estimated shipment date for out-of-stock items.
- Enabled products to be sold in bundles and customized sets (like dining tables where chairs can be chosen on the product page) to entice greater sales volume.
- Implemented logic to split a single order into two separate orders for efficient arrangement—one for bulky items (own team) and another for smaller accessories (courier).
- Added a delivery calendar at checkout allowing customers to indicate preferred delivery time slots, complete with backend control for cut-off periods, lead times, and postal code-based surcharges.
- Created a unique URL/QR code system for salesmen to earn commission on online sales, even if the transaction originated from a previous in-store interaction.
What Sets It Apart
- The platform provides a true omnichannel experience, directly harmonizing the online shopping experience with the physical retail showrooms.
- It overcomes the restrictive features of their previous platform, providing a scalable, efficient solution specifically designed for a multi-brand furniture retailer with complex logistics and inventory needs.
- The customized salesman referral system uniquely bridges the gap between physical and digital sales, empowering in-store staff to participate in e-commerce revenue.
Why It Matters
- Customers receive a superior, transparent shopping experience with real-time stock information and flexible, scheduled delivery options.
- Star Living gains full control over their platform, reducing maintenance costs associated with numerous paid third-party plugins and subscription fees.
- The system improves delivery efficiency and streamlines internal logistics by automatically splitting orders for appropriate delivery teams.
Real Impact
The successful launch of this custom e-commerce solution solidifies Star Living’s digital leadership in the Home and Living sector, supporting their strong international presence across Asia.
