Chateau De Sable
Château de sable comes from the French designer’s spirit, Stéphanie Lemaire. Coming from a family working in the textile industry, design and creation were soon running in her blood. She wanted to create a collection representing both childhood innocence and joy and named her brand perfectly as “Château de sable”, meaning sandcastle, the preferred activity of children along the beaches. Their e-store carries a wide variety of children apparel.
Case Study
Château de Sable is a children clothing brand founded in 2001 by French designer, Stéphanie Lemaire. Her “French touch” and quality fabrics helped the brand to grow consequently in Asia for the start. Château de Sable currently has 27 stores operating in 11 countries.
Château de Sable’s previous website was in need of a revamp due to its dated look and lack of support for mobile devices. With stores located worldwide, an online counterpart was needed to help target audience from different countries.
With Château de Sable’s attention to details and quality in mind, the website was redesigned to reflect that. The new website utilises a large homepage slider to broadcast on-going promotions and special deals. The slider is tailored to show only relevant promotions for each specific country/region. Also, the website offers payment in more than 5 currencies to cater to various international customers.
Château de Sable was looking to improve customers’ shopping experience with interactive catalogue. A lookbook was incorporated to turn their beautiful offline catalogue into an easy and interactive way to shop online.
Go check out their web store at http://www.chateaudesable.com
