Having been in the kitchen and household business for more than 20 years, Able Pack is one of the most trusted stop for home and kitchen ware. Able Pack is dedicated to bring their customers the most enjoyable shopping experience on their ecommerce webiste with their extensive range of products, approachable prices and delivery for ease of shopping.
Formerly known as Merry Maker, Able Pack holds more than 20 years of experience in the kitchen and household business. Providing a wide range of products and a satisfying shopping experience to bakers and cooks at home, Able Pack enriches the lives of customers from Singapore and overseas.
However, their website needed an update to become more consumer-friendly and create more awareness of the brand and their products online. With the revamp, Efusion Technology provided a solution that would meet their needs:
- Efusion Technology’s design team worked closely with Able Pack to ensure the overall aesthetics reflects the new branding, such as using lifestyle images and soft, light and warm colours. Bamboo textures are used in the background to promote their unique eco-friendly bamboo brand, BambUSA.
- We provided advice to the Able Pack team on staging product photography to make them more enticing for consumers.
- We planned the structure of the site and homepage to promote more brand awareness and to increase visibility of the full range of products.
- For the consumers’ convenience, the website has been implemented to be mobile responsive for comfortable browsing, regardless of the device it is viewed on.