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Yakult

Yakult is a premium probiotic cultured milk drink that contains the specially cultivated beneficial bacteria known as Lactobacillus casei strain Shirota(L. casei strain Shirota). Each little bottle of Yakult is packed with more than 10 billion L. casei strain Shirota, enough to replenish the friendly bacteric in your digestive system.

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Case Study

Yakult was first introduced to Singaporeans in 1979 with the incorporation of Yakult Singapore in 1978. It operates today from a multi-million dollar ultra-modern plant at Senoko Avenue which produces Yakult locally, for the highest quality and freshness of Yakult sold in Singapore.

Efusion Technology was engaged to revamp the Yakult Singapore corporate website. To cater for new trends in mobile device usage, the new website is fully mobile responsive and built on a modern CMS system which is easy to use. Yakult Singapore staff can easily update the website on their own without the need for recurring vendor costs for updates.

The new design is a fresh, professional and modern design that reflects Yakult’s brand values, showcasing Yakult’s latest TVCs, home delivery and factory tour. Vibrant large images communicate the warmth and friendly approach of Yakult’s brand. Yakult customers can now request for a home delivery with a quick and easy online request form.

Throughout the process, Efusion Technology also consulted with Yakult Singapore’s team to provide advice on content strategy and making the website more engaging and search-engine friendly.