What's New?
- Each website was designed to clearly establish its unique brand identity (e.g., Precicon as a leading solution provider; ElectGo as approachable and professional to encourage sales).
- Implemented engaging elements like videos, transitions, interactive graphics, and animated charts (e.g., circle chart on Precicon, image grid with GIFs on Taisin) to enhance user experience and showcase brand capabilities.
- Coordinated closely with Lim Kim Hai to re-organize sitemaps and content, ensuring users can navigate each website with ease.
- Provided expert advice on keywords and content for both the websites and blog articles to significantly improve their SEO ratings.
What Sets It Apart
- The project successfully untangled the confusing sitemap issue that plagued the old sites, presenting a clear, logical structure for customers and partners.
- The use of interactive components elevates the user experience above standard corporate sites, demonstrating the modern capabilities of a leader in electrical and control products.
- The strategic digital structure ensures that corporate sites (like Lim Kim Hai) can serve as effective portals, actively encouraging sales on their e-store, ElectGo.
Why It Matters
- Customers and partners can now easily distinguish between the services offered by each subsidiary (solution provision by Precicon, cable catalogue by Taisin, etc.).
- The implementation of SEO best practices enhances the overall digital visibility of the Group, making their electrical and safety products more discoverable.
- The clear, distinct branding strengthens the Group's professional image across all business units.
Real Impact
The launch of the four coordinated websites provides Lim Kim Hai Group of Companies with a robust, clear, and high-performing digital platform that supports both sales conversion on ElectGo and the professional positioning of their specialized subsidiaries.
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