Website Design | The Importance It Has On Your Brand
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4 Reasons Why Web Design Is Important

Did you know that having a website is one of the most important aspects of creating an online presence for your brand? As a platform that you can use to nurture leads into conversions, your web design should be done with the target audience in mind to ensure a good user experience.

4 Reasons Why You Should Have A Good Web Design

1. It sets the first impression

Having a good web design is important because it impacts the way your target audience perceives your brand. This perception formed determines whether you can retain their attention and learn more about what you have to offer. A website that does not look aesthetically pleasing may result in a negative impression being formed, thereby deterring the target audience from your page.

2. Improved conversion rates

A good website design with ease of navigation and properly planned out content helps guide your users to know where to look. Leveraging on designs and colours, your website can draw attention to special offers or promotions. Having buttons and clickable facets also helps enhance the user experience for your website visitors, and this can lead to higher conversion rates. Hence, the best way to ensure that your site is driving up your conversion rates and boost sales is to partner up with a web design company in Singapore!

3. A sense of consistency

When it comes to building up your brand, your target audience has to be familiar with not just your service offerings but also the tone and message you are trying to convey. Hence, having a good online web design such as the same font, style, and layout across every page helps create a sense of brand identity in the minds of your target audience. Online web designs are important because they help create consistency across your page.

4. Builds trust with target audience

Aside from creating engaging and honest content, a good website design can convey legitimacy to its audience. A brand that cares about its overall look and user experience not only communicates professionalism but also the value and worth of what it is promoting.

3 Must-Have Elements Of Web Design

Regardless of whether you are trying to create an e-commerce or informational website, the overall look and feel of the site play an important role in creating good first impressions.

1. Responsive and easy-to-navigate web design

A website that has a responsive design can adapt to the screen it is being used on, no matter the device. This means that the website can automatically resize itself to the size of your screen, giving you a better experience that is well-suited to your device. While it does not seem much, a responsive website design can improve user experience, ultimately translating into a positive perception of your brand and business. In a survey conducted, 94% of the respondents stated that the most useful feature of a website is the ease of navigation.

A site that provides ease of navigation has a clear menu structure and the ability to navigate between pages quickly and efficiently, thus making it easy for users to find the content that they are looking for.

2. Engaging Content

Engaging content refers to content that entices people to take action in the form of likes, social shares, clicks, or even make a purchase!

While search engines are considered as a main go-to resource for anything, that does not mean that optimising your content to appear in relevant searches is enough! Because it is not a one size fits all, in order to create original and engaging content, you need to tailor the tone and messaging to match your target audience. For blogs and websites, this means that your content should be appealing to your target audience in order to grasp their attention, ultimately making them interested in your brand and product offerings.

3. Placement of Call-To-Action Buttons

In addition to having leads on your site, the next step is to guide your target audience towards conversion. An integral element of that is your call-to-action (CTA) button. A well-designed CTA button at an optimal placement on your website has a higher chance of getting your audience to proceed to the next time. But that’s not all, the design of your CTA button should stand out from the overall website design with a short action-focused copy to pique the interest of your audience.

All in all, the design of your website plays a vital role in the success of your online marketing campaigns. Hence, to obtain the best results for your business, you must first invest in a website design that is simple, engaging yet visually appealing to capture the attention of your target audience.

Looking to design a website that drives results? Here at eFusion, our in-house team of professional designers and programmers can provide a suite of website design services to meet the needs of your brand. Connect with us today!

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