Web Design Company of Bynd Artisan - eFusion Technology eCommerce Portfolio
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By February 23, 2018 June 23rd, 2022 Case Studies, eCommerce, Portfolio

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Bynd Artisan is a tribute to the enduring excellence of a small band of locally trained artisans, schooled in the traditional ways of bookbinding and leather working. Each product is handcrafted with Passion & Patience. Their ecommerce website carries products of different papers, to the intricacies of thread and wire bindings, covers, fasteners.

Case Study

The story of Bynd Artisan is inextricably tied to the lives of our master craftsmen and to the legacy of our founding company, which spans a period of over 60 years today. Through the years, the business of bookbinding has moved inexorably with the progress of technology.

Bynd Artisan won Singapore Tourism Board’s Best Shopping Experience Award in 2017.

The previous Singapore website needed a revamp for:

  1. Mobile responsiveness
  2. UI/UX improvement
  3. Stronger branding using visuals

Their current website is now 100% mobile responsive. The E-shop is presented in a neater way with improved navigation. We provided training for staff so that they could easily update content on the website.

Besides the points mentioned above, the new site also has:

  1. Stronger brand story presentation
  2. Notebook customization online tool with live previews and online purchasing
  3. Leather product customization online tool with live previews and online purchasing
  4. Workshop calendar integrated with workshop purchase
  5. Improved scalability

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