Edit: From 1 April 23, PSG has been reduced to 50% for all sectors.
The current COVID-19 pandemic has affected many businesses. With the enforcement of the circuit breaker rule in Singapore, merchants especially are severely impacted by having to close their premises temporarily, restricting their services to delivery only and restructuring their workflow around smaller manpower.
For merchants that do not already have digital processes in place, being forced to go online and acquiring the technical resources to do so may seem overwhelming.
There are many platforms to set up shop online from e-commerce marketplaces to building your own website. They both have their pros and cons which we will cover more later.
Fortunately as an added incentive to go digital, currently there are a couple of subsidies merchants can apply for to aid in this transition. The subsidies are not specific to e-commerce only as they also offer other packaged digital solutions like online collaboration tools, customer management systems, and many others.
In this article however we are going to cover the benefits of the respective four subsidies specific to merchants interested in setting up their online shop.
1. Productivity Solution Grant (PSG)
Under this scheme by Enterprise Singapore, merchants can get funding for a wide range of pre-scoped list of IT solutions and equipment to enhance their business processes. There is also a category on e-commerce solutions for merchants interested in setting up their online shop.
PSG solutions are generally more robust and customizable for SMEs, and may not be just off-the-shelf. The solutions usually range from $5,000 – $20,000 and will last you for a few years as your primary productivity tool.
Boutique web design service providers like eFusion Technology offers a tailored approach for merchants that want to build their own e-commerce website that is easily customizable through strategic planning, flexible features, search engine optimization, and training support.
From 1 April 2020 to 31 December 2020, merchants can get up to 80% funding under this grant.
- Business is registered and operating in Singapore
- Purchase/lease/subscription of the IT solutions or equipment must be used in Singapore
- Have a minimum of 30% local shareholding (for selected solutions only)
Steps To Apply
- Visit GoBusiness website on SME Portal and choose a relevant tech solution
- Contact the vendor of the solution to get a quotation
- Submit an application to the Business Grants Portal
Once the grant is approved, the vendor can start on the project and merchants will be able to claim the cost after its completion.
BONUS: SkillsFuture Enterprise Credit (SFEC)
SMEs that have an approved PSG grant could obtain further subsidies under the SkillsFuture Enterprise Credit, totaling up to 80%+18% of funding support.
Eligible SMEs will receive a one-off $10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs.
|Cost of service||$20,000|
|PSG claim (80%)||– $16,000|
|SFEC Disbursement (90% of out-of-pocket expense)||– $3,600|
|Final amount SME has to pay||$400|
What this means is that you could end up paying just 2% of the total cost of building your e-commerce shop!
There are 4 qualifying periods:
- 1 April 2019 – 31 March 2020
- 1 July 2019 – 30 June 2020
- 1 October 2019 – 30 September 2020
- 1 January 2020 – 31 December 2020
Within any one of the above period, SMEs must:
- Have contributed at least S$750 Skills Development Levy over the period
- Have employed at least three Singapore Citizens (SCs) or Permanent Residents (PRs) every month over the same period
- Have not been qualified for SFEC at any of the earlier periods
Steps To Apply
Application is not required. Eligible employers will be notified by Enterprise Singapore directly in writing.
2. E-Commerce Booster Package
This is another grant by Enterprise Singapore in partnership with Amazon, Lazada Singapore, Qoo10 and Shopee.
Merchants can engage one of the e-commerce platforms for services such as content development, product listing, channel management, fulfilment, advertising and promotion, and attend training workshops.
If you are a new merchant that wants to quickly set up a standard shop online, a plan by one of the e-commerce platforms might suit you.
After creating your account, you can already list your products and start selling. Getting your brand to stand out might be tricky however as there are many sellers offering similar products.
For example in the screenshot below, there are 8 different merchants (highlighted in green) selling the same thing!
Within such a competitive space, merchants will need to rely on having good customer ratings, attractive discounts, free shipping and even buying ads to push their product to the top of the listing. Furthermore, some e-commerce platforms might take up to 10% of the commission.
On the upside, since the e-commerce platforms already have a large customer base, merchants can be sure that their shop will get at least some traffic and entice customers using the platform’s existing marketing channels like coupons and newsletters.
Currently under this scheme, eligible local retailers will receive one-time support to defray 90% of eligible costs (up to S$9000) or up to 6 months.
- Business entity is registered/incorporated in Singapore
- Have a minimum of 30% local shareholding
- Company’s annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
- Must not have an existing account with your chosen e-commerce platform
- Each merchant can only apply with one (1) e-commerce platform
Steps To Apply
- Apply directly to your chosen e-commerce platform by 30 September 2020. Click here for more information on the respective e-commerce partners
- Applications will be assessed by the e-commerce platform providers
3. Start Digital Pack
This scheme by IMDA is in partnership with Singtel, Starhub, M1, DBS, Maybank, OCBC, and UOB. They offer new SMEs digital solutions in five categories – accounting, HR management system & payroll, digital marketing, digital transactions, and cybersecurity.
Although this scheme is not specific to setting up an online shop, merchants might still be interested in their digital marketing solutions such as email and SMS automation, and social media advertising.
Some of the partners are using the same platform for their digital solutions however so it is best if merchants enquire directly with them to compare before selecting the best plan for their business.
SMEs may adopt any two solutions from the categories above for free for a minimum of six months, with a contract period of at least 18 months.
- Newly-incorporated SMEs
- SMEs that are new to using digital technology
- Each eligible SME is entitled to one Start Digital Pack (2 solutions) only
Steps To Apply
- Find a suitable digital solution from the IMDA website
- Contact the Start Digital Partner directly to apply
4. Digital Resilience Bonus (DRB)
DRB has ended in June 2021
When weighing whether one grant is more useful over the other, merchants have to keep in mind the goal of taking their business online in the first place. Will the online shop be your main revenue stream or just an extension of your physical one? Or are you more focused on building your brand name?
Merchants that are serious about their branding and having flexibility in managing their online shop should consider building their own site.
At eFusion Technology, we specialize in e-commerce development and maintenance with over 15 years of quality experience and an extensive e-commerce portfolio. As we are an IMDA-approved solution vendor under the PSG scheme, you can also get up to 98% funding when you build your e-commerce site with us. Contact us today for a consultation!
For more information on the grants, check out the following resources:
Productivity Solution Grant (PSG)
E-Commerce Booster Package
Start Digital Pack
SkillsFuture Enterprise Credit (SFEC)
Digital Resilience Bonus (DRB)