Maximizing your Facebook page (B2C) – create a Facebook page and target to get at least 5000 fans. You can get more fans by offering special promo code for fans only or give out free gifts. There many FB apps that can track top fans e.g. http://www.facebook.com/add.php?api_key=186339358110692&pages When a winner comes in to collect their gifts, take a picture and post it on FB again. In Facebook, fans grow exponentially, not linearly, so beginning is a little tougher.