Case Study (Milkyway)

Milky Way is a fun-loving online retail store that showcases quality apparel specially designed for expecting or breastfeeding mothers. Our client’s desire is to see moms have access to clothes that are of high quality, comfortable, and make them look good without spending too much. At Milky Way, they also aim to “keep it real”. This can be seen from the choice of models who are mostly mothers themselves.

This is the second time our client has revamped their ecommerce website. To keep in line with their personal and business objectives, our team has come up with a design that is simplistic, user friendly yet modern with a personal touch. We used a white colour scheme to make the website look more modern and added a touch of orange - their distinctive company colour.

We have also added the currency converter to cater to their overseas customers. The products listing page has become more informative. The viewers could also view the products easily. It allows the viewers to filter the products by price and nursing access, and date.

Check out their web store at