Case Study (Hock Gift Shop)

Since its launch in 1981, Hock Gift Shop has become a leading Retailer for Army / Camping Products. Hock Gift Shop has been providing sewing (Uniform Alteration, Sewing of Ranks & Badges) & engraving services for more than 20 years in Singapore.

Hock Gift Shop wanted a new, more professional design rather than the “blogshop” style design previously used. We went with metallic colours and a black and grey colour scheme to give it a no-nonsense, professional look.

The web store was fully updated and includes small (but important) touches such as instant-search, social media sharing, Facebook commenting and YouTube video embedding.

Go check out their web store at