Case Study: Simmons Singapore

Simmons is one of the leading U.S. mattress manufacturers, selling one of the best-known brands of bedding, Beautyrest. The company was founded in 1870, and is one of the oldest companies of its kind in the United States. In addition to operating 18 manufacturing facilities in the United States and Puerto Rico, the company licenses its products internationally.

 

The previous Singapore website of Simmons needed a revamp for:

  • Improved aesthetics and UI/UX
  • Stronger visual effect for branding
  • Mobile responsiveness
  • Cater for future e-commerce expansion

 

Their current website is now built on WordPress, and is 100% mobile responsive. E-shop is presented in a neater way with improved navigation. We provide training for the staff on how to use the visual editor to easily update content on the website.

Besides the points mentioned above:

  • Warranty registration form
  • Integration with SAP
  • Integration with Red Dot Payment
  • Store locator
  • Improved security
  • Improved scalability

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