5 reasons why responsive web design is important


responsive web design fits in any screen size of any device, giving the user a great user experience. So whether you’re visiting a responsive website from a mobile device, tablet, or from a desktop computer, you will get the same smooth browsing experience and you don’t have to zoom in or zoom out the web pages to view them properly.

On a responsive site, the size of the web page elements changes automatically according to the screen size to give the user a smooth surfing experience irrespective of the device they are using.

There was a time when responsive design was a very hot and trending topic. But now, it’s no longer a trending topic. But it’s undoubtedly an established design approach adopted by an impressive number of website owners and recommended by technology giants like Google.

Having a responsive web design is extremely important in today’s competitive market.

This article gives you 5 reasons why responsive web design is important.

  1. Better SEO performance

    A responsive web design drastically increases SEO performance as Google likes responsive websites. As responsive websites are easier to use for its visitors, Google gives more value to such sites. This amazing search engine gives importance to whatever is useful and helpful to the website visitors.

    A help page titled ‘Mobile SEO Overview’ from developer.google.com says,

    Responsive design is Google’s recommended design pattern.

    Due to better SEO performance, your responsive website may get a better ranking on Google Search, which will give you more organic traffic.

  2. Great user experience

    The main benefit of a responsive design is that it gives the user a smooth viewing experience. Regardless of what device you’re using, you can use various features of a responsive website without any issues because this kind of website design fits perfectly into any screen.

    So if you need to download something, fill out an online form, or need to do something else from a responsive website, you can do it, without any problems, from any devices such as your mobile phone, tablet devices, and a desktop computer.

    More specifically speaking, a large / small web page and its large / small elements automatically resize according to the screen size so that you don’t have to zoom in, zoom out, or scroll the web page horizontally and that you can use a website almost effortlessly.

    If a large webpage with great width doesn’t get resized automatically on a small screen, it will become harder to view the webpage and the user will get irritated. A responsive web design solves this problem amazingly.

  3. Increased number of mobile visitors

    If your website is easily accessible from mobile phones, the number of mobile visitors will increase significantly, and the total number of visitors to your website will also increase as a giant portion of the Internet users are mobile phone users.





  4. Higher conversion rates

    Better user experience, improved SEO performance, and an increased number of mobile visitors lead to higher conversion rates.

    When a website is easy to use and provides great user experience, the visitors of the site will love to use it and this is why the conversion rates will improve. More subscribers and more sales will be the results of an amazing user experience that a responsive site provides.

    Improved SEO performance gives more organic traffic which increases the conversion rates, and when more mobile users visit your site, more conversions and sales happen.

  5. A responsive design saves you a lot of time and money

    With a responsive site, you don’t have to develop two sites for two devices -- one for mobile and another for desktop. A single site will do the job. So, while working with a responsive design, as you don’t have to build two sites for two devices, a great amount of money and time will be saved.

    Maintaining two sites is comparatively difficult because if you need to make some modification in the code, you have to make changes in two projects. On the other hand, with a responsive site, if you need to change something, you can make the change in one place -- in a single site project, and the changes will reflect on both mobile and desktop.

    So maintaining a single responsive site is easier than maintaining two different site projects, which means a responsive design saves you a lot of efforts while maintaining the site.

Final words

Although responsive design is widely accepted, some big websites such as Facebook have not adopted it. But that doesn’t mean that we should not make our websites responsive.

You and I should definitely consider responsive web design because of its exciting advantages. So if your website is unresponsive, why should you not make it responsive and enjoy the benefits?

If you want us to make your site responsive or build a responsive website, contact us today!


Why you need white space in your website’s design

White space is also known as “negative space” and it refers to the blank areas or empty space surrounding elements on a page. It doesn’t necessarily need to be white, any type of blank area is applicable.

Some people think of it as a waste of space – why leave it blank when you can fill it in with more content and graphics? It is also common to think of it as “weird gaps”. White space plays an important role in design and here are some key reasons why:


It makes content easy to read and digest.

You may have experienced the following scenario when reading a dense page of text. It is tiring and you lose focus easily. Sometimes you find yourself skipping lines because it is so easy to lose track of what you are reading.

When we read, we scan the overall shape of letters that make up each word. If words are crammed on a page close together, it is difficult to distinguish where each word ends or begins.

By increasing the amount of space between each line of text (line height, or leading), as well as the space between blocks of text (margins), we make it easier for our brains to process the words at a comfortable pace. This makes content more readable and easy to digest, and therefore, more appealing to your audience.



It focuses the user’s attention on key elements

Many people often think that they have to use loud colours, images, or large font sizes to get users’ attention. While that is true to a certain extent, it is equally important to consider the items surrounding your key elements or visuals.

A dirty stain on a colourful patterned shirt might be easily overlooked but even a small smudge on a white shirt becomes an eyesore because of the context. When the shirt is completely white, your eye is not distracted by and therefore it will naturally focus on anything that doesn’t look the same: the smudge.

If you clutter up your website with lots of bright, flashy elements placed closely together all over the place, it is hard to locate anything at all. On the contrary, if you eliminate all unnecessary visual clutter and leave lots of white space around your important sections, you can be sure to that the user’s eye will be drawn to those naturally. You may not even need to use loud colours or large font sizes.


It improves user experience

As humans, we associate items placed closely together as being related in a group, and items placed far apart as being distinct and separate. By carefully manipulating the space between elements, you can make your website more user-friendly.

For example, buttons that are related should be placed closer together so that they are interpreted as being part of a group, and the user will interpret them as having a similar function.

If you place a line of text very close to a photo, they will be perceived as a set and the text will be assumed to be the caption, even without an explicit label.



It creates visual balance and is aesthetically pleasing

Like yin and yang or light and shadow, white space is important in design as a tool to create visual balance, harmony and pleasing aesthetics. White space allows a design to “breathe”. By increasing or decreasing the amount of white space, the designer can achieve different outcomes and effects.


It communicates brand messages

Think of a brand like Apple, or luxury fashion brands. These brands shy away from loud advertisements and gaudy, cluttered visuals. In the case of Apple their website, packaging and products are famous for being extremely minimalist. You probably have seen luxury advertisements which are very stark, containing only a photo and the logo.

White space is a type of element which can be just as important as your brand logo. If a brand uses a lot of white space in their marketing materials, it can communicate elegance, simplicity, cleanliness, modernism, and so much more. It also suggests bold confidence – “We don’t need to shout about how good we are or clutter our website with superfluous frills, our product speaks for itself”.



In conclusion

White space isn’t just empty wasted space which should be filled up. Ultimately, it plays an important role in your website’s design. Instead of only focusing on the content on the page, it is good consider the overall visual picture, and to work with your web designer to find the optimum balance of white space for your design.



What are the considerations from an eCommerce Website Builder

With so many people shopping online for goods and services, it is crucial to have a quality website with excellent user experience to ensure conversions.

A conversion is a valuable type of action taken by a customer or potential lead on your website. It may be a purchase, a sales enquiry, or newsletter subscription.

As a premium and experienced eCommerce Website Builder, eFusion factors all these consideration into our work.


The visual design is one of the most important aspects of your ecommerce website.

A good design should achieve the following for your website:

  • A unique, visually attractive memorable visual identity. Humans have a strong visual memory and recall – you want visitors to remember your business’s unique website – not your competitor’s.
  • Complement and enhance your text content, and therefore achieve clearer and more effective communication.
  • A pleasant user experience. Customers should find it easy to navigate your website, locate the products and information they seek, and take the necessary actions to make a complete a purchase
  • Build trust with your customers. A well-designed, vibrant and professional-looking website shows that the business owners care about how they present themselves to the world. Just as you would not want to eat at a dirty restaurant, people will not feel assured to make purchases from a website that looks sloppily constructed.


Many people think design is just simple “eye candy” that has low value, and therefore opt to cut costs in this area by doing DIY tweaks to an off-the-shelf templates or employing a low-cost freelancer to “jazz up the look and feel”. Usually, these results in shoddy looking websites which may have strange or convoluted front-end user interfaces.

In the world of highly competitive ecommerce, if a website is confusing, users will quickly leave the website and seek their desired product elsewhere.

Invest in a good design customized just for you by a reputable professional web designer. Work closely with the designer and let them know your desired goals and what you would like to achieve. A good designer will be able to suggest good solutions for your goals.

2. Product Strategy & Selection

What should you sell? It is vital to curate your product offerings carefully and to review them from time to time.

Besides ensuring that your products it meets the needs and wants of the market, analyze your products’ unique selling characteristics. These are factors and value propositions which show why the product is better than its competition. These unique selling propositions must be communicated clearly throughout your website.

It is tempting to think that the best way is to cover all bases and offer the largest variety of goods possible. You may think that providing more choices for the customer will lead to higher sales as there will be something for everyone.

However, having too wide a selection may cost you in the long run. Studies show humans experience choice overload when presented with too many options. This results in mental fatigue and giving up before a purchase decision is made. A customer may feel frustrated when he/she has too many options to compare between and choose from. Instead of deciding on a purchase quickly, they may leave and delay the purchase for another time.

Limiting the choices available will help the customer to zero in on a desired product quickly. An example of a company that does this very well is Apple. The product range is deliberately kept simple with each product being easy to differentiate from the others. Non-tech-savvy customers can easily identify what would best fit their needs and without spending hours researching and comparing technical data.


3. Detailed Product Pages and Descriptions

In online retail, your customers are not able to touch, feel, smell and otherwise examine the product in person. Therefore, it is important to support your product page with clear visuals and detailed descriptions of the product.

It is better to provide slightly too much detail instead of too little. Do not assume that some information is “universally understood” and do not need to be stated clearly. Your customers may not have the same level of familiarity of the product as yourself and what is obvious to you may not be so.

Detailed descriptions show that a retailer is thoughtful, knowledgeable and meticulous, which builds trust and increases conversion rates.

Visuals are a priority. Do not underestimate the power of strong product photography.

Good product photos should be taken against a neutral background and present the product clearly on all sides. There should not be any odd shadows, color cast or distracting reflections on the product. The photo resolution should be large enough for the customer to zoom in and examine the fine details clearly. If the item has textured, the texture should be clearly depicted in the photo.

It is also helpful to include photos of the product in its intended use context. For example, if it is a bag, show it being worn on a person, and being filled with books and belongings. For home décor such as a vase, you may want to style it with a matching side-table and houseplants. These in-context shots help your customers to understand the product’s physical size and suggest ideas for its use. They can also be used to up-sell and cross-sell related items, as well as to invoke emotional desirability by relating it to lifestyles.

With the advent of high speed internet and popular video streaming platforms, many retailers are opting to produce video presentations of their products. This is a good way to provide more detail and clarity for your customers.

A video may be a simple presentation rotating the product or operating it, or you may want to have a staff member present a demonstration of the many features and functions of the product. It all depends on the nature of your products.

For clothing items, it is especially helpful to include video clips of the garment being modelled. These allow the customer to see the movement and flow of the fabric in motion, and to understand how it will fit on a person. Indicate the size of the garment and your model’s measurements (height/weight) to allow your customers to easily compare the sizing and fit to their bodies.

Here is a list of possible product details you may want to include for your ecommerce store:

  • Product name – give your product a memorable and unique name
  • Physical dimensions
  • What it’s used for, and how to best use it
  • Materials used, whether it is recyclable or eco-friendly, vegan-friendly etc.
  • Features and unique qualities
  • Suggested add-ons, accessories or refills if any
  • Care, washing, or maintenance and repair instructions
  • Cautions or safety warnings, safety certifications and awards
  • Whether it was featured in any prominent publications or news
  • Your return policies, warranties or guarantees
  • Shipping information – e.g. if it requires special handling or has region restrictions

Try to anticipate the common questions and concerns of your customers and address them in the product description as much as possible. It is good to include a link to your Contact page with a reminder that they can contact your customer service team if they have additional questions.

You may also create FAQ pages if the information is too long to fit within a single product page, and create a hyperlink to the FAQ on the product page.


4. Security

Theft of credit card details and personal data is a highly lucrative crime. Cybercriminals are drawn to poorly-secured e-commerce website like flies to honey.

Any security breach is a critical event. In addition to monetary losses from fraud and website downtime, the damage to your business’ reputation could be impossible to recover from. Word spreads quickly in the online world and there have been many cases of customers boycotting online stores which were slow to address security breaches.

Furthermore, depending on your country’s legislation, you may be liable for fines for not taking adequate steps to ensure your customer’s data security. In some countries such as the United States, civil class-action lawsuits may also be taken against e-commerce retailers.

As the business owner, it is critical to have comprehensive internal policies and processes for handling sensitive customer information. Ensure that your employees are trained and familiar with the policies and update them regularly.

Put in place good IT security practices. These include

  • Ensuring all work computers are up-to-date and have reputable anti-virus software installed
  • Securing your internal network
  • Using access control – employees should not have unnecessary access to advanced functions or user roles not within their job scope
  • Using strong passwords, not re-using the same passwords, and changing passwords regularly
  • Using two-faction authentication methods whenever possible

For ecommerce websites, it is important to:

  • Ensure your web server’s security. This should be handled either by an experienced System Administrator with the requisite know-how or by a trusted commercial vendor with a strong customer service team.
  • Back up your website regularly, and download and store the backups in a secure location. Multiple storage locations are ideal in case one of the storage fails. We recommend backing up at least once a month or more if your e-commerce store has high traffic. There are many tools available to schedule automated backups. Remember to test your back up files regularly to make sure they are valid and working fine – it would be disastrous to find out an archive is corrupted only when you need it the most.
  • Perform software updates to the e-commerce content management system and all plugins regularly. Remove any unnecessary plugins and vet all plugins carefully before installation -- do not install plugins from non-reputable sources.
  • Ensure that your website is secured by an up-to-date SSL certificate. This ensures that data transmitted is encrypted and not exposed to prying eyes. SSL certificates expire and must be renewed on time to ensure continued protection.
  • If the nature of your business is exceptionally high-risk, you may consider additional security measures such as installing a Web Application Firewall (WAF). The firewall is an additional piece of software protection that monitors, analyzes and blocks suspicious activity from your website in real-time. WAF can costly but could be good value as some providers also offer additional bundled services such as backups. Weigh the costs against your business’ threat model and risk profile.




8 factors to look out when choosing a Web Design Company

With more companies competing against each other in the web development world. It has become more difficulty to find a company that suits your needs when creating a website. Here are some points you can look out for when finding a web design company.

  1. Check their office size and location

    To determine their legitimacy. It is good to know where their office location are so you will know your choices does not present any risk of fraud. If you are still in doubt, arrange with the company of your choice to meet up in their office.

    eFusion is located in a centralized location and just out of the CBD zone in the cosy Beach Road. Map here

  2. Determine the company credibility

    Other than checking the company location, it is also good to see if they have awards, recognitions or certifications shown on their websites, since all of these allow you to gauge what level of standard the company have. However, all these rewards can be bought easily. A modern way of checking is via their Facebook / Google reviews. 


  3. Portfolio

    If allowed, ask the company the show their past works. Doing this allow you to see what kind of client have they worked with before and give you an idea of their capabilities, it is also good to look for the small details of the website so you can consider if they are able to meet your standards or exceed it.

    eFusion has a massive portfolio on Ecommerce website and large company corporate website.

  4. Timeline

    Do you need this project be done quickly? Is there a launch date you have in mind? Make sure that the company that you are working with can plan out a reasonable timeline as it will help the website to process smoothly. Also remember to ask if they still need to work on the website or not once it goes live.

  5. Meeting the team

    One of the most important thing is to meet the team, by doing this will let you know if the company you’re working with has their own employee or some quickly assembled freelancers, be careful if the answers isn’t forthcoming. There are also many local web company using offshore resources from Thailand, Philippines, Vietnam etc. You will have a hard time communicating with their offshore designer and developer.

  6. Do they use SEO/SEM

    Any web development company who knows the importance SEO/SEM must have first-hand experience since both methods are important in driving qualified traffic to a website. If you cannot find this web company in Google search, then they are most probably weak in that area.

  7. Being up to date with industry

    With the web development industry always changing rapidly, you will need a company to operate at the same or better efficiency, doing this will keep your business running with up to date idea, doing this will remove any chances of becoming obsolete.

  8. Additional support once live

    To some a website can be considered a living entity, always changing to suit the needs of new technology, user preferences and habits. So you may want to find a company that will support you even after the website have being launched as there may be still technical problems that are not found before that.

    At eFusion, eCommerce websites come with 5 years technical support inclusive.