How to hire web developers when you don't have technical knowledge


Whether you want to hire a part-time freelancer or a full-time web developers, hiring a technical person can be a difficult task despite the fact that you may have a lot of hiring experience.

You simply can’t know whether a web developer has the right skills and experience if you yourself do not have any experience in the web development field, and it takes years to become an expert in a programming field. So what is the solution? How can you hire web developers when you are not a tech person?

First of all, select the right technologies.

It’s extremely important that you get your application developed using the right technologies. But how can you know which technologies will be appropriate for the type of applications you need developed? Ruby, Python, PHP, ASP.NET, Angular JS?

You can read articles from authoritative sites to know which technologies will be the best fit for the type of work you have. You can also seek help from experienced web developers to select the right technologies.

Seek help from a web developer for technical questions.

To gauge the depth of a web developer’s knowledge, you need to ask the right technical questions, and only the development gurus know what questions should be asked.

Even if you can manage to ask the right technical questions, you can’t understand whether your candidate is giving the right answer. Furthermore, you can’t get a clear idea about his depth of experience from his answer whereas a technical guru would be able to identify how much knowledge and experience the candidate possesses.

So the simplest thing you can do to handle this situation is to hire a programming guru -- an expert with years of experience. Finding someone whom you know personally would be better in this situation. You can look for such people in your professional network or search for such a consultant in your city.

Your technical guru will test the candidate’s technical abilities while you can assess their personality, communication skills, etc. Thus, with two people will be interviewing a web developer, you would be able to make a more comprehensive assessment.

Hire a web developer who is the right fit for your work.

Do not look for just an experienced web developer. Rather, look for someone who will be the perfect fit for the type of programming work that you need. I suggest you look for a developer who has worked on similar projects.

A person who has a lot of experience in working on projects that are very similar to your project can produce exceptionally high-quality results for you. When someone works on the same type of project over and over again, we can say that he has mastered it. So if you find someone who has worked on several projects similar to the type of work that you need done, he is probably the best fit for you.

Tips about job ads


Posting job ads on job sites will make the hiring process a lot easier. But you need to keep a few things in mind regarding posting job ads on these sites.

  • Keep the job description as short as possible. Avoid including unnecessary information as it can confuse people. One of the main mistakes that recruiters make is that they add too much text explaining irrelevant things instead of focusing on exactly what they are looking for.
  • In your job post, give a clear picture of who is the right candidate for you. This will increase the chance that only the right people will apply for the job.
  • There are many job sites on the Internet. So instead of posting on just one site, you can consider posting on multiple sites so that more candidates apply to your job post. Then you’ll be able to choose from many candidates instead of just a few ones, which is obviously a great advantage for you.



Having great technical knowledge is not sufficient, your candidate should also have great communication skills so that he can communicate effectively with other members of your organization and that he can motivate others. People skills such as active listening, good judgement, patience, empathy, persuasion skills, good sense of humor, body language, etc. are very important. So you need to look for these skills in your candidate. Your candidate should also be honest and should have good manners.

Dale Carnegie, the author of the world-famous book titled ‘How to Win Friends and Influence People’ said in his book,

“One can for example, hire mere technical ability in engineering, accountancy, architecture or any other profession at nominal salaries. But the person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people-that person is headed for higher earning power.”

This article explained how to hire web developers when you don’t have technical knowledge. To sum up, first of all, you need to choose the technologies that will give you the desired results. Hiring a programming guru for the interview will make things easier as he can ask the right technical questions and can understand his technical ability, and instead of hiring just any experienced web developer for a particular technology, you should hire someone who has developed similar applications. As someone who has worked on similar projects can produce great results.



5 reasons why responsive web design is important


responsive web design fits in any screen size of any device, giving the user a great user experience. So whether you’re visiting a responsive website from a mobile device, tablet, or from a desktop computer, you will get the same smooth browsing experience and you don’t have to zoom in or zoom out the web pages to view them properly.

On a responsive site, the size of the web page elements changes automatically according to the screen size to give the user a smooth surfing experience irrespective of the device they are using.

There was a time when responsive design was a very hot and trending topic. But now, it’s no longer a trending topic. But it’s undoubtedly an established design approach adopted by an impressive number of website owners and recommended by technology giants like Google.

Having a responsive web design is extremely important in today’s competitive market.

This article gives you 5 reasons why responsive web design is important.

  1. Better SEO performance

    A responsive web design drastically increases SEO performance as Google likes responsive websites. As responsive websites are easier to use for its visitors, Google gives more value to such sites. This amazing search engine gives importance to whatever is useful and helpful to the website visitors.

    A help page titled ‘Mobile SEO Overview’ from says,

    Responsive design is Google’s recommended design pattern.

    Due to better SEO performance, your responsive website may get a better ranking on Google Search, which will give you more organic traffic.

  2. Great user experience

    The main benefit of a responsive design is that it gives the user a smooth viewing experience. Regardless of what device you’re using, you can use various features of a responsive website without any issues because this kind of website design fits perfectly into any screen.

    So if you need to download something, fill out an online form, or need to do something else from a responsive website, you can do it, without any problems, from any devices such as your mobile phone, tablet devices, and a desktop computer.

    More specifically speaking, a large / small web page and its large / small elements automatically resize according to the screen size so that you don’t have to zoom in, zoom out, or scroll the web page horizontally and that you can use a website almost effortlessly.

    If a large webpage with great width doesn’t get resized automatically on a small screen, it will become harder to view the webpage and the user will get irritated. A responsive web design solves this problem amazingly.

  3. Increased number of mobile visitors

    If your website is easily accessible from mobile phones, the number of mobile visitors will increase significantly, and the total number of visitors to your website will also increase as a giant portion of the Internet users are mobile phone users.





  4. Higher conversion rates

    Better user experience, improved SEO performance, and an increased number of mobile visitors lead to higher conversion rates.

    When a website is easy to use and provides great user experience, the visitors of the site will love to use it and this is why the conversion rates will improve. More subscribers and more sales will be the results of an amazing user experience that a responsive site provides.

    Improved SEO performance gives more organic traffic which increases the conversion rates, and when more mobile users visit your site, more conversions and sales happen.

  5. A responsive design saves you a lot of time and money

    With a responsive site, you don’t have to develop two sites for two devices -- one for mobile and another for desktop. A single site will do the job. So, while working with a responsive design, as you don’t have to build two sites for two devices, a great amount of money and time will be saved.

    Maintaining two sites is comparatively difficult because if you need to make some modification in the code, you have to make changes in two projects. On the other hand, with a responsive site, if you need to change something, you can make the change in one place -- in a single site project, and the changes will reflect on both mobile and desktop.

    So maintaining a single responsive site is easier than maintaining two different site projects, which means a responsive design saves you a lot of efforts while maintaining the site.

Final words

Although responsive design is widely accepted, some big websites such as Facebook have not adopted it. But that doesn’t mean that we should not make our websites responsive.

You and I should definitely consider responsive web design because of its exciting advantages. So if your website is unresponsive, why should you not make it responsive and enjoy the benefits?

If you want us to make your site responsive or build a responsive website, contact us today!


Why you need white space in your website’s design

White space is also known as “negative space” and it refers to the blank areas or empty space surrounding elements on a page. It doesn’t necessarily need to be white, any type of blank area is applicable.

Some people think of it as a waste of space – why leave it blank when you can fill it in with more content and graphics? It is also common to think of it as “weird gaps”. White space plays an important role in design and here are some key reasons why:


It makes content easy to read and digest.

You may have experienced the following scenario when reading a dense page of text. It is tiring and you lose focus easily. Sometimes you find yourself skipping lines because it is so easy to lose track of what you are reading.

When we read, we scan the overall shape of letters that make up each word. If words are crammed on a page close together, it is difficult to distinguish where each word ends or begins.

By increasing the amount of space between each line of text (line height, or leading), as well as the space between blocks of text (margins), we make it easier for our brains to process the words at a comfortable pace. This makes content more readable and easy to digest, and therefore, more appealing to your audience.



It focuses the user’s attention on key elements

Many people often think that they have to use loud colours, images, or large font sizes to get users’ attention. While that is true to a certain extent, it is equally important to consider the items surrounding your key elements or visuals.

A dirty stain on a colourful patterned shirt might be easily overlooked but even a small smudge on a white shirt becomes an eyesore because of the context. When the shirt is completely white, your eye is not distracted by and therefore it will naturally focus on anything that doesn’t look the same: the smudge.

If you clutter up your website with lots of bright, flashy elements placed closely together all over the place, it is hard to locate anything at all. On the contrary, if you eliminate all unnecessary visual clutter and leave lots of white space around your important sections, you can be sure to that the user’s eye will be drawn to those naturally. You may not even need to use loud colours or large font sizes.


It improves user experience

As humans, we associate items placed closely together as being related in a group, and items placed far apart as being distinct and separate. By carefully manipulating the space between elements, you can make your website more user-friendly.

For example, buttons that are related should be placed closer together so that they are interpreted as being part of a group, and the user will interpret them as having a similar function.

If you place a line of text very close to a photo, they will be perceived as a set and the text will be assumed to be the caption, even without an explicit label.



It creates visual balance and is aesthetically pleasing

Like yin and yang or light and shadow, white space is important in design as a tool to create visual balance, harmony and pleasing aesthetics. White space allows a design to “breathe”. By increasing or decreasing the amount of white space, the designer can achieve different outcomes and effects.


It communicates brand messages

Think of a brand like Apple, or luxury fashion brands. These brands shy away from loud advertisements and gaudy, cluttered visuals. In the case of Apple their website, packaging and products are famous for being extremely minimalist. You probably have seen luxury advertisements which are very stark, containing only a photo and the logo.

White space is a type of element which can be just as important as your brand logo. If a brand uses a lot of white space in their marketing materials, it can communicate elegance, simplicity, cleanliness, modernism, and so much more. It also suggests bold confidence – “We don’t need to shout about how good we are or clutter our website with superfluous frills, our product speaks for itself”.



In conclusion

White space isn’t just empty wasted space which should be filled up. Ultimately, it plays an important role in your website’s design. Instead of only focusing on the content on the page, it is good consider the overall visual picture, and to work with your web designer to find the optimum balance of white space for your design.



What are the considerations from an eCommerce Website Builder

With so many people shopping online for goods and services, it is crucial to have a quality website with excellent user experience to ensure conversions.

A conversion is a valuable type of action taken by a customer or potential lead on your website. It may be a purchase, a sales enquiry, or newsletter subscription.

As a premium and experienced eCommerce Website Builder, eFusion factors all these consideration into our work.


The visual design is one of the most important aspects of your ecommerce website.

A good design should achieve the following for your website:

  • A unique, visually attractive memorable visual identity. Humans have a strong visual memory and recall – you want visitors to remember your business’s unique website – not your competitor’s.
  • Complement and enhance your text content, and therefore achieve clearer and more effective communication.
  • A pleasant user experience. Customers should find it easy to navigate your website, locate the products and information they seek, and take the necessary actions to make a complete a purchase
  • Build trust with your customers. A well-designed, vibrant and professional-looking website shows that the business owners care about how they present themselves to the world. Just as you would not want to eat at a dirty restaurant, people will not feel assured to make purchases from a website that looks sloppily constructed.


Many people think design is just simple “eye candy” that has low value, and therefore opt to cut costs in this area by doing DIY tweaks to an off-the-shelf templates or employing a low-cost freelancer to “jazz up the look and feel”. Usually, these results in shoddy looking websites which may have strange or convoluted front-end user interfaces.

In the world of highly competitive ecommerce, if a website is confusing, users will quickly leave the website and seek their desired product elsewhere.

Invest in a good design customized just for you by a reputable professional web designer. Work closely with the designer and let them know your desired goals and what you would like to achieve. A good designer will be able to suggest good solutions for your goals.

2. Product Strategy & Selection

What should you sell? It is vital to curate your product offerings carefully and to review them from time to time.

Besides ensuring that your products it meets the needs and wants of the market, analyze your products’ unique selling characteristics. These are factors and value propositions which show why the product is better than its competition. These unique selling propositions must be communicated clearly throughout your website.

It is tempting to think that the best way is to cover all bases and offer the largest variety of goods possible. You may think that providing more choices for the customer will lead to higher sales as there will be something for everyone.

However, having too wide a selection may cost you in the long run. Studies show humans experience choice overload when presented with too many options. This results in mental fatigue and giving up before a purchase decision is made. A customer may feel frustrated when he/she has too many options to compare between and choose from. Instead of deciding on a purchase quickly, they may leave and delay the purchase for another time.

Limiting the choices available will help the customer to zero in on a desired product quickly. An example of a company that does this very well is Apple. The product range is deliberately kept simple with each product being easy to differentiate from the others. Non-tech-savvy customers can easily identify what would best fit their needs and without spending hours researching and comparing technical data.


3. Detailed Product Pages and Descriptions

In online retail, your customers are not able to touch, feel, smell and otherwise examine the product in person. Therefore, it is important to support your product page with clear visuals and detailed descriptions of the product.

It is better to provide slightly too much detail instead of too little. Do not assume that some information is “universally understood” and do not need to be stated clearly. Your customers may not have the same level of familiarity of the product as yourself and what is obvious to you may not be so.

Detailed descriptions show that a retailer is thoughtful, knowledgeable and meticulous, which builds trust and increases conversion rates.

Visuals are a priority. Do not underestimate the power of strong product photography.

Good product photos should be taken against a neutral background and present the product clearly on all sides. There should not be any odd shadows, color cast or distracting reflections on the product. The photo resolution should be large enough for the customer to zoom in and examine the fine details clearly. If the item has textured, the texture should be clearly depicted in the photo.

It is also helpful to include photos of the product in its intended use context. For example, if it is a bag, show it being worn on a person, and being filled with books and belongings. For home décor such as a vase, you may want to style it with a matching side-table and houseplants. These in-context shots help your customers to understand the product’s physical size and suggest ideas for its use. They can also be used to up-sell and cross-sell related items, as well as to invoke emotional desirability by relating it to lifestyles.

With the advent of high speed internet and popular video streaming platforms, many retailers are opting to produce video presentations of their products. This is a good way to provide more detail and clarity for your customers.

A video may be a simple presentation rotating the product or operating it, or you may want to have a staff member present a demonstration of the many features and functions of the product. It all depends on the nature of your products.

For clothing items, it is especially helpful to include video clips of the garment being modelled. These allow the customer to see the movement and flow of the fabric in motion, and to understand how it will fit on a person. Indicate the size of the garment and your model’s measurements (height/weight) to allow your customers to easily compare the sizing and fit to their bodies.

Here is a list of possible product details you may want to include for your ecommerce store:

  • Product name – give your product a memorable and unique name
  • Physical dimensions
  • What it’s used for, and how to best use it
  • Materials used, whether it is recyclable or eco-friendly, vegan-friendly etc.
  • Features and unique qualities
  • Suggested add-ons, accessories or refills if any
  • Care, washing, or maintenance and repair instructions
  • Cautions or safety warnings, safety certifications and awards
  • Whether it was featured in any prominent publications or news
  • Your return policies, warranties or guarantees
  • Shipping information – e.g. if it requires special handling or has region restrictions

Try to anticipate the common questions and concerns of your customers and address them in the product description as much as possible. It is good to include a link to your Contact page with a reminder that they can contact your customer service team if they have additional questions.

You may also create FAQ pages if the information is too long to fit within a single product page, and create a hyperlink to the FAQ on the product page.


4. Security

Theft of credit card details and personal data is a highly lucrative crime. Cybercriminals are drawn to poorly-secured e-commerce website like flies to honey.

Any security breach is a critical event. In addition to monetary losses from fraud and website downtime, the damage to your business’ reputation could be impossible to recover from. Word spreads quickly in the online world and there have been many cases of customers boycotting online stores which were slow to address security breaches.

Furthermore, depending on your country’s legislation, you may be liable for fines for not taking adequate steps to ensure your customer’s data security. In some countries such as the United States, civil class-action lawsuits may also be taken against e-commerce retailers.

As the business owner, it is critical to have comprehensive internal policies and processes for handling sensitive customer information. Ensure that your employees are trained and familiar with the policies and update them regularly.

Put in place good IT security practices. These include

  • Ensuring all work computers are up-to-date and have reputable anti-virus software installed
  • Securing your internal network
  • Using access control – employees should not have unnecessary access to advanced functions or user roles not within their job scope
  • Using strong passwords, not re-using the same passwords, and changing passwords regularly
  • Using two-faction authentication methods whenever possible

For ecommerce websites, it is important to:

  • Ensure your web server’s security. This should be handled either by an experienced System Administrator with the requisite know-how or by a trusted commercial vendor with a strong customer service team.
  • Back up your website regularly, and download and store the backups in a secure location. Multiple storage locations are ideal in case one of the storage fails. We recommend backing up at least once a month or more if your e-commerce store has high traffic. There are many tools available to schedule automated backups. Remember to test your back up files regularly to make sure they are valid and working fine – it would be disastrous to find out an archive is corrupted only when you need it the most.
  • Perform software updates to the e-commerce content management system and all plugins regularly. Remove any unnecessary plugins and vet all plugins carefully before installation -- do not install plugins from non-reputable sources.
  • Ensure that your website is secured by an up-to-date SSL certificate. This ensures that data transmitted is encrypted and not exposed to prying eyes. SSL certificates expire and must be renewed on time to ensure continued protection.
  • If the nature of your business is exceptionally high-risk, you may consider additional security measures such as installing a Web Application Firewall (WAF). The firewall is an additional piece of software protection that monitors, analyzes and blocks suspicious activity from your website in real-time. WAF can costly but could be good value as some providers also offer additional bundled services such as backups. Weigh the costs against your business’ threat model and risk profile.