Case Study: Bynd Artisan (Web Design and eCommerce Engine)

The story of Bynd Artisan is inextricably tied to the lives of our master craftsmen and to the legacy of our founding company, which spans a period of over 60 years today. Through the years, the business of bookbinding has moved inexorably with the progress of technology.

Bynd Artisan won Singapore Tourism Board's Best Shopping Experience Award in 2017.


The previous Singapore website needed a revamp for:

  1. Mobile responsiveness
  2. UI/UX improvement
  3. Stronger branding using visuals


Their current website is now 100% mobile responsive. The E-shop is presented in a neater way with improved navigation. We provided training for staff so that they could easily update content on the website.

Besides the points mentioned above, the new site also has:

  1. Stronger brand story presentation
  2. Notebook customization online tool with live previews and online purchasing
  3. Leather product customization online tool with live previews and online purchasing
  4. Workshop calendar integrated with workshop purchase 
  5. Improved scalability

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10 Impressive Ecommerce websites

Here are 10 specially curated eCommerce online stores strategized, designed and developed by eFusion Technology's 100% in-house team. They are either effective in brand-story telling, technically complex or fits the extremely high expectations of our merchants.

1. Bynd Artisan

The brand's vision of a perfect combination of beauty and function is exemplified by the website and their products. This website is also a collaboration of 3 leading industry players in E-commerce (eFusion), Branding (&Larry) and Digital Marketing (Hashmeta).

bynd artisan online


2. Novita

A workhorse meant to handle a million online ordering and warranty registration records - fast and securely.

Novita estore


3. Echo Of Nature

Echo of Nature was changing their business direction to focus on workwear. We planned an online concept with the key objectives of streamlining workflow between online and offline retail.

echo of nature online


4. Kidzparty Store

This is a highly lucrative but competitive business space. The best way to stand out is to have a website more impressive than your competitors and to rank above them in Google searches.

Kidz party store online


5. Eurotex

Aside from its in-house range of products, the homegrown label is also an authorised licensee for authentic Disney bedding and bath products. Well, you need the right web vendor to bring that out.

eurotex estore singapore


6. Simmons

It must pass rigorous branding and quality standards set by its US-based parent. Enough said.

Simmons online singapore


7. Lifestorey

Lifestorey is the hub for all things fuss-free and snazzy to give your home that distinct designer look. When you are selling designer furniture, the online store and catalogue system cannot be shabby. We can't be disrespectful to Philippe Starck.

Lifestorey Furniture online


8. New Fashion Watch

This is their 3rd attempt to build an online store after two failed projects with other vendors. Finding the right vendor like eFusion is easy, but convincing the management to invest for the 3rd time is not an easy task. They have finally made the right choice.

New Fashion Watch Singapore online


9. Hegen

Great products, world-dominating ambitions and exceptional leadership is matched with a vendor with real strength. This project draws together a 100% local team from Hegen and eFusion to bring a Singapore brand to the world.

Hegen online singapore


10. Château de sable

When you are a Singapore-based French designer with an international business selling French-style children's clothing, you need a sophisticated online store system to handle the multiple countries and currencies. Our solution addresses important business needs such as franchising and region-specific concerns, SEO, shipping and productivity improvements.

chateau de sable Singapore


Case Study: Simmons Singapore

Simmons is one of the leading U.S. mattress manufacturers, selling one of the best-known brands of bedding, Beautyrest. The company was founded in 1870, and is one of the oldest companies of its kind in the United States. In addition to operating 18 manufacturing facilities in the United States and Puerto Rico, the company licenses its products internationally.


The previous Singapore website of Simmons needed a revamp for:

  • Improved aesthetics and UI/UX
  • Stronger visual effect for branding
  • Mobile responsiveness
  • Cater for future e-commerce expansion


Their current website is now built on WordPress, and is 100% mobile responsive. E-shop is presented in a neater way with improved navigation. We provide training for the staff on how to use the visual editor to easily update content on the website.

Besides the points mentioned above:

  • Warranty registration form
  • Integration with SAP
  • Integration with Red Dot Payment
  • Store locator
  • Improved security
  • Improved scalability

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Effective websites with page1 ranking

Blindly building a website is not going to work. Stategic planning with the web developer is key in creating an EFFECTIVE Website. The first thing about an effective website is that it must be found from search results. Here are some of our clients' website which obtained healthy ranking without external SEO cost. At Efusion, we think and build your website in a SEARCH ENGINE FRIENDLY way.

Momentum Creations Pte Ltd

Rank (Google SG)

leather sofa


sean dix collection 1
3 seater recliner 1


Hommage Lifestyle

Rank (Google SG)

japanese furniture


vintage design bookshelf 1
wooden kitchenware 2 

Rank (Google SG)

japanese furniture


japanese chair 1
japanese sofa 3


Duprex Singapore Pte Ltd

Rank (Google SG)

Paper Towel Dispenser


liquid soap dispenser 9
Air Freshener Dispenser 1