Case Study: Simmons Singapore

Simmons is one of the leading U.S. mattress manufacturers, selling one of the best-known brands of bedding, Beautyrest. The company was founded in 1870, and is one of the oldest companies of its kind in the United States. In addition to operating 18 manufacturing facilities in the United States and Puerto Rico, the company licenses its products internationally.

 

The previous Singapore website of Simmons needed a revamp for:

  • Improved aesthetics and UI/UX
  • Stronger visual effect for branding
  • Mobile responsiveness
  • Cater for future e-commerce expansion

 

Their current website is now built on WordPress, and is 100% mobile responsive. E-shop is presented in a neater way with improved navigation. We provide training for the staff on how to use the visual editor to easily update content on the website.

Besides the points mentioned above:

  • Warranty registration form
  • Integration with SAP
  • Integration with Red Dot Payment
  • Store locator
  • Improved security
  • Improved scalability

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Effective websites with page1 ranking

Blindly building a website is not going to work. Stategic planning with the web developer is key in creating an EFFECTIVE Website. The first thing about an effective website is that it must be found from search results. Here are some of our clients' website which obtained healthy ranking without external SEO cost. At Efusion, we think and build your website in a SEARCH ENGINE FRIENDLY way.

Momentum Creations Pte Ltd www.Om-home.com
Keywords

Rank (Google SG)

leather sofa

3

sean dix collection 1
3 seater recliner 1

 

Hommage Lifestyle
www.hommagelifestyle.com
Keywords

Rank (Google SG)

japanese furniture

2

vintage design bookshelf 1
wooden kitchenware 2

 

Ki-mono.net
www.ki-mono.net 
Keywords

Rank (Google SG)

japanese furniture

1

japanese chair 1
japanese sofa 3

 

Duprex Singapore Pte Ltd
www.duprex.com
Keywords

Rank (Google SG)

Paper Towel Dispenser

4

liquid soap dispenser 9
Air Freshener Dispenser 1

 

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Why you need an ecommerce website

For your business to grow, it must constantly reach out to new customers and communicate effectively with existing ones. If you have a physical shop, you would probably realised that these two requirements for growth are not easily achieved. Creating an eCommerce website allows a retail store to break-through the limitations a physical location presents, while increasing sales of its products.

5 Reasons an eCommerce Website is Necessary to Grow Your Business:

1.  Your one month rental in a prestige shopping mall can be used to cover cost of building an ecommerce website, which can be used for the next 5 years.

2.  Better conversion rates. No matter how popular your brand is, if your conversion rate is low, the profits will be low as well. Having an eCommerce platform helps you to increase your conversion rate since people get a chance to immediately buy from you, rather than having to wait before visiting the store.

3.  Reach new prospective customers through search engines. The new generations only search from Google.

4.  Reduced risk, increased profitability. To manage and run an online store, you need a smaller workforce, thus increasing margin between profits and spending. Also, there is also the advantage of reduced risk which adds to the list of the benefits of having an eCommerce store.

5.  Ability to be open 24/7. With an eCommerce website, you will allow your audiences to purchase from you not just during regular store hours, but throughout the entire day. Whether it is Sunday or a national holiday, your estore is always open. This too helps you to make more sales, hence, boosting sales.

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Case Study (Hong Ye Group)

The Hong Ye Group offering a wide spectrum of service ranging from supplying manpower to MICE Banquets, Professional Cleaning Services and Food & Beverage. Hong Ye was founded in 2010. In 2011, Shangri-La Hotels awarded the first contract.

Our client wanted a fresh new look that is not too congested with text. Organised and easy for visitor to search for information that was previously difficult.

With that in mind, we came out with a website that has a better User Experience (UX).

Visit their website now at www.hongyegroup.com.sg

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