By having a domain name enables you to advertise to the whole world at a minimum cost. Each domain name in the world must be unique - only one company can register and utilize yourdomain.com. However, there are very few restrictions on domain names - anyone may register just about any domain name they wish. As a result, more than 60,000 .com, .net and .org domain names are registered every day, effectively removing these domains from circulation. Therefore, if you don’t register your domain soon, it will be taken up by someone else.