Why Search Engine Marketing Is So Important

Category: General

More than 90% of the online population uses a search engine (especially Google) to find products, services and information, according to iProspect, a search engine marketing firm. Once a search engine visitor types a query into the search box and receives results, marketing studies show that:

• Natural search received 250% more traffic than paid search
• Natural search converts 30% higher than pay-per-click (PPC) paid search
• The first page of search engine results pages (SERPs) get at least 80% of the clicks
• The second page is SERPs get about 10% of the clicks

So if your website isn't found within the top 10 to 30 search results, no one will find you. And if they don't find it, they will not be your customers- they will find your competitors instead.