Case Study: Carragheen

Carragheen SkinCare Boutique was established in 1999 by Cherlyn Ng, as a one-stop beauty haven designed for today's women constantly faced with changing lifestyle demands. With more than 10 years of experience in providing specialized beauty and body treatments, we give our clients the undivided attention they deserve to rediscover their natural beauty and confidence.

Carragheen SkinCare Boutique's previous website was in need of a revamp due to its dated look and was unable to sell products through their CMS website. With much experiences, an online counterpart was needed to help target audience purchase products with a simpler and at a more convenient method.

Carragheen SkinCare Boutique look into improving customers' shopping experience with an online store.

As Carragheen SkinCare Boutique pays much attention to their returning clients, the website was redesigned to serve their long-term customers better. The new website utilises the system to provide a better user interface for all ages. We tailor made a credit system so that returning customer will receive more discount and for referring a friend, you be entitled with $20 service voucher.

Go check out their web store at

oldnew carragheen

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Case Study: Château de Sable

Château de Sable is a children clothing brand founded in 2001 by French designer, Stéphanie Lemaire. Her “French touch” and quality fabrics helped the brand to grow consequently in Asia for the start. Château de Sable currently has 27 stores operating in 11 countries.

Château de Sable's previous website was in need of a revamp due to its dated look and lack of support for mobile devices. With stores located worldwide, an online counterpart was needed to help target audience from different countries.

With Château de Sable's attention to details and quality in mind, the website was redesigned to reflect that. The new website utilises a large homepage slider to broadcast on-going promotions and special deals. The slider is tailored to show only relevant promotions for each specific country/region. Also, the website offers payment in more than 5 currencies to cater to various international customers.

Château de Sable was looking to improve customers' shopping experience with interactive catalogue. A lookbook was incorporated to turn their beautiful offline catalogue into an easy and interactive way to shop online.

Go check out their web store at

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Why you shouldn’t use Shopify as your e-commerce solution

If you are planning to open an online store and start selling to the rest of the world, should you be using Shopify? You may be thinking "Well, it is just $19/mth. It is worth a try, right? ".  Here are something for you to ponder about:

  1. The $19/mth package comes with nothing. If you are planning a competitive business, let's look at $102/mth or $231/mth then.

  2. Opps sorry, the commitment is $102x12 since you need to signup for a YEAR!? So if you plan to run the business for 5 years, we are looking at $6120...and did i mention GST?

  3. You might still need to settle email hosting on your own

  4. Ok, you can choose free templates from shopify but why do you want your shop to look like your competitors' shop? You can engage a 3rd party designer to customize your template. So more $$$.

  5. Finally settled in..WHAT?! The only useful credit card processing provider is Paypal? What if i want to do ENETS internet banking? Alipay? Unionpay? You might be thinking that you can get a 3rd party programmer to integrate with ENETS. NO! This is a functional modification, and it cannot be done on Shopify. You cannot modify Shopify's core functionality and workflow, period.

  6. Ok, you can live with all these basic features and "try" out the business but these questions keep popping up...
    1. Opps, the template seems to be broken? I just can't seem to fix it? I am not not an IT person, why am i doing this?
    2. How do i use this built-in function? What is that tutorial talking about?
    3. How do i get more traffic and more sales?
    4. How do i even run the business?
    5. How do i link my online sales with my accounts?
    6. I have a physical shop, why am i managing the stock in such a messy way?
    7. How do i scale this website for growth?
    8. I still have ZERO sales after opening for 3 months!
    9. i need help on SEO and SEM, my shop cannot be found in Google. Oh great, my website is classified as a US site since it is sitting on a US IP address.
    10. Argh, who can i talk to? That technical support guy doesn't know anything about running a business.

  7. Fast forward a year and now you've decided to build your own web store...
    1. Shopify is not yours, you cannot move it to your own server and get your "IT friends" to take over.
    2. You cannot extract the records from Shopify, there is no way to get into the database system.
    3. Well, you start all over again.

The End. Like that die lah!


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Startupbootcamp Ecommerce is here in Singapore for the first time!

Startupbootcamp Amsterdam, the leading E-commerce accelerator and part of the global award-winning Startupbootcamp Accelerator, has today announced a FastTrack in Singapore. Focused purely on E-commerce startups in the region, the one-day event is open to innovative early stage startup looking for mentorship and exposure. The FastTrack event will take place on June 19th at startup hub, Blk79. 

Visit the event page for more details and to apply!

FastTrack Singapore

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