Design Wars

What once was entirely Apple’s competitive advantage – highest quality design – has now been adopted by the two other tech giants. Google and Microsoft have improved leaps and bounds since the days of the Zune and utilitarian-programmer design. Design has now been taken seriously by these industry titans, that seek to build it into their DNA. No longer creating for just one device, all of these companies are future-proofing their design philosophies for the next big thing.



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