What is eCommerce?

Business is doing a pretty good job of catching up to the technology created for it. One popular term you'll find within that arena is eCommerce. What is it all about and why should you care?

eCommerce is simply conducting business online. There are many ways to transact such business. Think of how you conduct business in the physical world. You go to the bank to make deposits; you visit the grocery store or retail shops to make purchases; you go to the gas station to fill up your car’s tank. Each of these activities represents a commercial transaction.

Businesses also conduct transactions between one another. They buy or lease equipment and exchange services. Businesses usually send invoices to be paid at a later date instead of asking for upfront payment.

In the virtual world, commerce is conducted in much the same way with the use of various technologies to meld it all together. eCommerce has become popular for a number of reasons:

  • Convenience
  • Speed of transactions
  • Large numbers of businesses and consumers using eCommerce methods

 

A business is only as successful as the number of customers they attract. With more and more people using the Internet for more than just surfing, businesses have found a new avenue for increasing their sales. But, like anything else that is new, they have to gain their customer’s trust. The way to do that comprises the ins and outs of setting up an online business.

Purely online businesses rely on eCommerce for their livelihood. Physical businesses have discovered that eCommerce expands their markets globally (depending on their product line). The Internet opens up an entirely new audience of consumers with infinite niche possibilities.

All of this can result in a head rush but before you look through the crystal ball and predict dollar signs in your future, selling online is simple in concept but not necessarily in production. Knowing the nuances can make the difference between a successful enterprise and on that barely scrapes the bottom of the barrel.

There are many decisions to be made before embarking on the eCommerce ship. Planning and strategy are important here. But, to your advantage, there are many resources available to get you going in the right direction.

Use the resources at your disposal. They can help you do everything from marketing to setting up the type of site that you need to conduct your business to choosing the right product line to market online.

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