Apparently, fashion ecommerce is still sought after by investors. Singapore-based Inverted Edge, an upcoming online fashion store, has announced today that it has raised SGD 2M (USD 1.6M) from IncuVest, Accel-X, and four other undisclosed private investors. Read the full article from
Still a very simple concept. Inverted Edge offers products from Asia-Pacific fashion designers acting as their advocate by handling logistics, marketing, inventory management, and customer enquiries. That proves that product and marketing is still the key to a successful online business - forget about the funky web design and the out-of-this-world 3D virtual shopping. Find your niche products, build your estore with the technical expert and work on the marketing.