Inverted Edge (Online Ecommerce) received USD1.6M in investment

Apparently, fashion ecommerce is still sought after by investors. Singapore-based Inverted Edge, an upcoming online fashion store, has announced today that it has raised SGD 2M (USD 1.6M) from IncuVest, Accel-X, and four other undisclosed private investors. Read the full article from

http://sgentrepreneurs.com/2013/02/19/incuvest-and-accel-x-invests-usd-1-6m-in-inverted-edge-an-online-fashion-store

http://e27.co/2013/02/19/inverted-edge-raises-us1-6m-to-launch-e-commerce-site-for-independent-fashion-designers

Still a very simple concept. Inverted Edge offers products from Asia-Pacific fashion designers acting as their advocate by handling logistics, marketing, inventory management, and customer enquiries. That proves that product and marketing is still the key to a successful online business - forget about the funky web design and the out-of-this-world 3D virtual shopping. Find your niche products, build your estore with the technical expert and work on the marketing.

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