Creative Way of Marketing Using QR Code

Here's are some creative and fun ways of marketing your online products using QR code.

What is a QR code?

A QR code is a 2-D barcode that can be scanned by a smart phone's (e.g. iphone) camera and transfer some information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more. Generating a QR is free, try it on http://qrcode.kaywa.com/, a scan of the QR code can:

  • Bring the user to a WEBSITE
  • Display some TEXT
  • Call a number
  • Send an SMS

To test a QR code, search for any FREE QR code scanner on your smart phone app store.

Storefront displays.
Few retail businesses are open 24/7. Don't disappoint your potential customers after you've left for the day. Create a <Shop Online Now!> QR code and put it in your storefront window. One quick scan and you've turned a potential lost sale into an online customer who's going to share a lot more of their contact information with you.

Supplement your retail space.
QR codes next to pieces of art could help art galleries move more art, or museums replace those aging audio tape tours. Hardware stores could link to how-to videos on YouTube of how to use specific power tools. Groceries could link to pages that talk about how their products were sourced, and perhaps to interviews of the farmers who grew the food. Electronic shops could bring visitors to review sites so they could get unbiased reviews of stocked products. Or to an e-commerce site where shoppers could buy out-of-stock items. Book stores could link to their own reviews of books on their blog.

Complement your print advertising.
You may have done some magazine or newspaper advertising promoting your online store. Wouldn't it be great if you potential customers can visit your website immediately after seeing that 40% promocode without typing in a lengthy URL? Bring them straight to your product pages with a QR code.

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