Case Study (Maternity Exchange)

Maternity Exchange is an innovative retail store that carries a variety of local and imported maternity labels through their brick and mortar store and web store. Over the years, their stylish and cost effective products have made them a household name in the maternity industry and a go-to for moms and moms-to-be. So to keep up with their progress, the Maternity Exchange team wanted to give their web store a makeover.

Their web store has already created a strong online presence for the company, but it looked outdated. The team wanted to align their web store’s design with their stylish products, so we used the company’s light brown and pastel color scheme to give it a more youthful and modern feel.

Aside from aesthetics, the Maternity Exchange team also wanted to improve their customer’s shopping experience. The newly updated online shop is now easier to navigate. It also allows the customers to filter products by brand, date, or price so they can quickly find what they’re looking for.

Go check out their web store at


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