Case Study (HappyBuys.me)

Founded in 2001, InnoForm is one of the major distributers of children edutainment products as well as Hollywood and Asian films in Asia.

InnoForm’s previous shopping cart system was part of its corporate website. To better promote its products online and establish its e-commerce presence, InnoForm came to us to create a full-fledged e-commerce website under the new brand name, HappyBuys.me.

Other than creating a professional look, a more effective way was also needed for users to filter through the numerous products. A product refinement system was put into place for the job. The website also featured a personalised product recommendation list for its registered users.

Go check out their web store at www.happybuys.me.

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